Pepperdine Graziadio Student Chris L. Brown Authors Opinion on Difficult, Valuable Customers

Chris L. Brown, a student in Pepperdine Graziadio Executive Doctorate in Business Administration authored an opinion urging CEOs to recognize the need for their firms to be customer-focused. A focus on customers is a business truism, writes Brown in CEOWORLD. The evidence for those that do it well is unambiguous. They are more successful on almost every measure that counts in business, from profitability to growth to employee engagement. Brown believes business should seek transformational customers who push an organization further than thought possible. Embrace customers with demands so high they will require the organization to run over hot coals to meet them. In the process, the organization will leapfrog ahead of marketplace competition

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