Pepperdine Graziadio Student Chris L. Brown Authors Opinion on Difficult, Valuable Customers
Chris L. Brown, a student in Pepperdine Graziadio Executive Doctorate in Business
Administration authored an opinion urging CEOs to recognize the need for their firms
to be customer-focused. A focus on customers is a business truism, writes Brown in
CEOWORLD. The evidence for those that do it well is unambiguous. They are more successful
on almost every measure that counts in business, from profitability to growth to employee
engagement. Brown believes business should seek transformational customers who push
an organization further than thought possible. Embrace customers with demands so high
they will require the organization to run over hot coals to meet them. In the process,
the organization will leapfrog ahead of marketplace competition
The full article is available here.