Pepperdine Graziadio Alumnus Receives Patent for New Advertising Technology
CEO and founder of Pause Commercials (PUCs), Charles Johnson (MS in Entrepreneurship ‘13), announced this week that the United States Patent and Trademark Office issued a patent relating to their proprietary process technology for pause ads in the over-the-top (OTT) media space. Simply put, PUCs delivers non-disruptive, non-intrusive, user-initiated relevant ad experiences to consumers when the pause button is pushed.
According to Johnson, "Nearly 70% of us love the free content options from streaming services yet we still get annoyed when ads interrupt our viewing experience. We found a way to frustrate the viewer less by letting them dictate when ads appear and vanish. It's a win-win-win for the publishers, the advertisers, and the subscribers."
A full version of the press announcement is available here.