Institute for Entertainment, Media, and Sports to Make a New Home at Pepperdine Graziadio Business School
For more than six years, the Institute for Entertainment, Media, and Sports (IEMS) at Pepperdine University has partnered with industry to advance curriculum and thought leadership in the creative economy for the benefit of professionals, students, and alumni in Southern California and around the world. Earlier this week, Pepperdine University announced IEMS will now be housed at the Pepperdine Graziadio Business School to support the school’s emphasis on these key industries.
“Immersive interactive experiences, streaming entertainment, and the Metaverse were just ideas only a few years ago. Today, they are real business forces driving the industry forward,” said Claudio Ludovisi, assistant dean of marketing, strategy, and corporate relations at Pepperdine Graziadio. “The Institute for Entertainment, Media, and Sports is well positioned in the business school as these areas take on greater influence in business and the world.”
Under the leadership of Nelson Granados, PhD, executive director of IEMS, and an all-star advisory board of industry executives, IEMS will continue to deliver a strong portfolio of curricular and extracurricular business programs and industry research based on market needs.