Cristina Gibson Offers Insights on Global Virtual Work in Journal of International Business Studies

In a world where digitalization and global disruptions continue to reshape the nature of work, Dr. Cristina Gibson stands at the forefront of academic research, offering critical insights into global virtual work (GVW). Her latest contribution to the Journal of International Business Studies provides a comprehensive analysis of how multinational enterprises (MNEs) navigate remote collaboration, replacing traditional expatriation with technology-enabled work.

Gibson’s research, conducted alongside leading scholars, systematically reviews the evolution of GVW across three domains: global virtual teams, distributed work, and digital technologies. By developing an integrative, multilevel conceptual framework, the study bridges fragmented literature, offering a structured understanding of the key factors influencing GVW effectiveness. Her work highlights the crucial roles of people, technology, context, and time, shaping how organizations and policymakers can harness the power of virtual collaboration.

Gibson’s previous studies on virtual teamwork and international business strategy laid the groundwork for this cutting-edge analysis. Her insights continue to shape global business strategies, helping organizations maximize productivity, agility, and collaboration across borders. As GVW becomes an integral part of the modern workforce, her contributions provide a vital roadmap for companies navigating the complexities of a digitally connected world.

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