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Bugatti of the Americas Names Sascha Doering (MBA ‘05) New COO

Bugatti of the Americas has appointed Graziadio alumnus Sascha Doering (MBA ‘05) as their new chief operating officer. Bringing with him an outstanding career and proven leadership track record within the luxury and technology spheres of the automotive world, Doering will oversee, shape and implement core brand and business strategies that will form the basis of a new era for Bugatti as the wider automotive landscape embraces change. 

“Bugatti is a brand like no other,” said Sascha in Bugatti’s press release “It represents a conception of luxury that arcs beyond its native automotive space whilst maintaining its leading position in creating the finest and greatest hyper sports cars in the world. I am absolutely delighted to join Bugatti of the Americas – it’s a privilege, in fact.”

Sascha joins Bugatti of the Americas with a career that has seen more than 15 years of delivering outstanding achievements in the automotive industry, with a specific focus on realizing innovative game changing milestones in the automotive luxury and technology sectors. He established and evolved various business, brand and operating functions at Automobili Lamborghini North America. 

Read the full press release from Bugatti of the Americas