Alum Mike Martinez Provides Five Strategies on How to Use Data to Boost Business

As data becomes interwoven in our everyday life, Mike Martinez’s opinion piece in Green Entrepreneur shares how businesses can use data to boost business. Mike, a Pepperdine Graziadio alum and operating partner at Tri-State Distribution, one of the largest manufacturers of prescription packaging products in the United States, shares his wisdom on how to optimize data. Collecting data is the easy part, understanding how to use data to benefit a business is a specific skill set. Mike shares five strategies that entrepreneurs must understand how to utilize data to create optimal value:1) Identify your data experts. 2) Focus on your acronyms to monitor performance. 3) Work with a reputable third-party data service. 4) Know what data matters. 5) Find the good in the “bad.” Read more.