Dignity Health Global Education and Pepperdine Graziadio Launch Online Certificate in Healthcare Marketing
Pepperdine Graziadio Business School and Dignity Health Global Education (DHGE) have partnered to launch an innovative online Certificate in Healthcare Marketing, designed to empower healthcare administrators and marketing teams in healthcare organizations to address rapid healthcare challenges and strategic marketing. "There are few industries that are changing more quickly than healthcare. Rapid technological advances coupled with societal and regulatory pressures, make it imperative for all healthcare professionals to stay ahead of the curve," Kurt Hayes, Chief Learning Experience Officer, Dignity Health Global Education.
The certificate’s nine unit program is led by accomplished industry professionals where students learn to apply theoretical models and proven concepts to real-world examples. The Certificate in Healthcare Marketing is offered quarterly and can be completed in 9-weeks, with 4-6 hours per week of studying.
"In a customer-centric environment, all healthcare professionals become part of the customer experience. Learning key marketing concepts and seeing them in action will help healthcare professionals truly understand how to think, act and make decisions with the customer or patient in mind. This is a unique program that teaches marketing concepts with a healthcare spin and will equip healthcare professionals with the tools they need to develop customer-centric strategies for their organization," Lynda Palmer, Practitioner Faculty at Pepperdine Graziadio Business School.
To learn more about the program and/or enroll, visit the Certificate in Healthcare Marketing page.