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Pepperdine | Graziadio Business School
Mark Chun Associate Professor of Information Systems Technology Management

Mark Chun, PhD

Department Chair of Decision Sciences‚ Information Systems‚ and Strategy
Academic Director of Executive Education
Associate Professor of Information Systems Technology Management
Graziadio Business School

Biography

Mark Chun is an Associate Professor at Pepperdine University at the Graziadio Business School. He recently served as the Interim Associate Dean of Executive Programs. He earned a PhD in Information Systems from the University of Colorado at Boulder. He received an MBA from the University of California, Irvine. He holds a Bachelor of Business Administration degree with an emphasis in management information systems from the University of Hawaii. He has worked for companies such as Intel Corporation, Pepsi Co. / Taco Bell, Coopers & Lybrand, and the Bank of Hawaii.

Dr. Chun's research focuses on the use of information technology to create value and to transform organizations. His research interests also include the integration of information systems, knowledge management, and change management. He has conducted information systems research and has consulted with firms such as Qwest (formerly USWest), American Honda Motor Corporation, Hilton Hotels, Kaiser Permanente, DirecTV, NASA-JPL, Northrop Grumman, Pratt-Whitney Rocketdyne / Boeing, Sony, Raytheon, the Aerospace Corporation, FDIC, US Treasury, IRS, USDA, and Herbalife. Dr. Chun's research has been presented at both information systems and management conferences, such as the Strategic Management Society, Americas Conference on Information Systems, European Journal of Information Systems Conference, and the Western Academy of Management. His research has been published in the Information and Management journal, Journal of Information Technology Management, the Journal of Global Information Technology Management, the Journal of Information Technology Case and Application Research, the Journal of Knowledge Management, and the Communications of the Association of Information Systems Journal.

Specialties: knowledge management, management information systems, digital innovation, information technology, process innovation, change management, corporate negotiations, corporate strategy, and organizational behavior.

Education

  • University of Colorado at Boulder, Leed's School of Business. Doctorate of Business Administration (2003)
  • University of California at Irvine, Graduate School of Management. Masters of Business Administration (1994)

  • University of Hawaii, College of Business and Administration

  • Bachelor of Business Administration, Management Information Systems (1990)

Peer-reviewed Journal Publications

Chun, M., Griffy-Brown, C., Koeppel, H., (2014). "The New Normal: Fundamental Shifts for 21st Century Organizations and for the CIOs Who Lead Them," Journal of Applied Business & Economics, forthcoming.

Chun, M. (2013) "Gender Differences In The Use of Social Networking and Knowledge Management Tools." Journal of Information Technology Management, 24(2), June 2013.

Griffy-Brown, C., Chun, M., & Koeppel, H. (2011), "Using Customer-Facing Technology to Create New Business Value: Insight From The Public and Private Sector Into the Changing Value Equation," Journal of Technology Management for Growing Economies, 3(1), p 21-34.

Arling, P. & Chun, M. (2010) "Facilitating New Knowledge Creation and Obtaining KM Maturity," Journal of Knowledge Management, 15(2), p 231-250.

Hall, O., Scott, A., & Chun, M. (2010) "WoodSynergy Inc: IS into the Supply Chain," Ivey Publishing. Harvard Business Review Case #: 910E13-PDF-ENG

Chun, M. & Mooney, J. (2009) "CIO Roles and Responsibilities: Twenty-Five Years of Evolution and Change," Journal of Information and Management, 46(6), p 323-334.

Chun, M., Sohn, K., Arling, P., & Granados, N. (2009) "Systems Thinking and Knowledge Management Systems Implementation," Journal of Information Technology and Application Research, 11(2).

Griffy-Brown, C. & Chun, M. (2008) "Hilton Hotels Corporation Self-Service Technology," Journal of Information Technology Case and Application Research, 10(2).

Chun, M. & Whitfield, G, (2008) "Social Constraints to Integrating Information Systems, Knowledge, and Firm Capabilities Following a Corporate Merger," Journal of Systems and Information Technology, 10(2).

Chun, M. & Griffy-Brown, C., (2008) "Weighing The Tradeoffs of Knowledge Management Systems Implementation: The Case of Pratt & Whitney Rocketdyne," Journal of Information Technology Case and Application Research, 10(1).

Chun, M., Montealegre, R., & Griffy-Brown, C., (2007) "Leveraging the Sales Force with Portal Technology at The American Subsidiary of A Japanese Motor Company." Communications of the Association of Information Systems Journal, 20, 393-408.

Griffy-Brown, C. & Chun, M. (2007) "Aligning Business Strategies and IS Resource Utilization: A Resource-Based View of Establishing Dynamic Capabilities in Japanese SMEs", Journal of Global Information Technology Management, 10(3).

Chun, M. & Montealegre, R., (2007) "The Problems of Embedded Information Systems and Embedded Knowledge: Implications For Systems Integration and Knowledge Management," Journal of Information Technology Management, 8(2), 28-64.

Peer-Reviewed Book Chapters

Griffy-Brown, C. & Chun, M. (2005) "A Case Study of Effectively Implemented Information Systems Security Policy," Book Chapter in: Enterprise Information Systems Assurance and System Security: Managerial and Technical Issues, Warkentin, M. and Vaughn, W. Eds., Mississippi State University.

Peer-Reviewed Conference Proceedings

Chun, M. & Hall, O. (2014) "Innovating the MBA Curriculum with Digital and Social Media," National Business and Economics Society, Kona, HI, March 2014.

Chun, M., Griffy-Brown, C., Koeppel, H., & Sung, K. (2014) "One Country, Three Types of CIOs: The Emergence of Technology Executives in China," Hawaii Information Systems Sciences Conference, Kona, HI, January 2014.

Hall, O. & Chun, M., (2013) "Implementing Collaboration Networks: Applications to Graduation Management Education," Southwest Decision Sciences Institute, Albuquerque, NM, March 2013.

Chun, M., Griffy-Brown, C. & Koeppel, H. (2012) "An Exploration of Gender Differences in the Use of Social Networking and Knowledge Management Tools," Western Decision Sciences Conference, Kona, Hawaii, April 2012.

Chun, M., Griffy-Brown, C. & Koeppel, H. (2012) "The Evolving Role of the CIO Within Public & Private Sectors: A Comparison Between the U.S. and China Technology Executives," Western Decision Sciences Conference, Kona, Hawaii, April 2012.

Chun, M. Griffy-Brown, C., & Koeppel, H. (2012) "An Investigation of Asia-Pacific Telecom Enhancements for e-Learning Networks," Western Decision Sciences Conference, Kona, Hawaii, April 2012.

Griffy-Brown, C., Gautsch, S., & Chun, M. (2012). "Creating Economic Value: Telecommunications and eLearning in the Asia-Pacific," Pacific Telecommunications Council conference, Honolulu, HI. January 2012.

Hall, O. & Chun, M. (2012) "Sustainability and Hybrid Learning: New Directions in Graduate Management Education," National Business and Economics Society Conference, Maui, Hawaii, March 2012.

Arling, P. & Chun, M. (2010) "Assessing New Knowledge Creation and KM Maturity in Information Systems," Academy of Management Conference, Montreal, Canada, August 2010.

Chun, M., Arling, P., & McQuaid, B. (2010) "Knowledge Management: Integrating Social Networking Technologies and A Generative Learning Environment," IEEE / IFIP Network Operations and Management Symposium Conference. Osaka, Japan, April 2010.

Chun, M. & Hall, O. (2010) "Integrating Social-Networking Technologies and Innovation into the MBA Curriculum," National Business and Economics Society Conference, Kauai, Hawaii, March 10-13, 2010.

Hall, O., Scott, A., & Chun, M. (2010) "Designing Optimal Supply Chain Strategies: A Teaching Case," Society for Information Technology & Teacher Education, San Diego, CA, March 2010.

Griffy-Brown, C., & Chun, M., (2009) "Knowledge Management and Networks: The Role of Technology and Knowledge Enabled Social Networking in Innovation", The 3rd IIASA- Tokyotech Workshop on Hybrid Management of Technology in the 21st Century, Vienna, Austria, December 14, 2009.

Chun, M. (2009) "Knowledge Management: Integrating Social-Networking Technologies And A Generative Learning Environment," IEEE GLOBECOM Conference. Honolulu, HI, December 03, 2009.

Arling, P. & Chun, M., (2009) "Leveraging Knowledge Management Information Systems for Generative Learning," Western Decision Sciences Institute Conference, Kauai, Hawaii, April 7- 11, 2009.

Griffy-Brown. & Chun, M. (2009) "Knowledge Management and Networks: The Role of Technology and Knowledge Enabled Social Networking in Innovation" Western Decision Sciences Institute Conference, Kauai, Hawaii, April 7-11, 2009.

Griffy-Brown, C., Durand, J & Chun, M. (2008) "Information Systems Security and Web 2.0: The Security Challenges of Social Networking," International Consortium for Electronic Business, Waikaloa, HI, Sept.30 – Oct.2, 2008.

Hall, O. & Chun, M., (2008) "Integrating SCM and IT into the EMBA Curriculum," National Business and Economics Society Conference, Honolulu, Hawaii, March 6-10, 2008.

Chun, M., Sohn, K., Arling, P., & Granados, N. (2008) "Systems Thinking and Knowledge Management Systems Implementation," Hawaii International Conferences on Systems Sciences, Big Island, Hawaii, January 2008.

Basharzad, R., Bethancourt, L., Herb, C., Kee, C., & Chun, M. (2007) "The Role of Knowledge Communities in the Creation, Valuation, and Governance of Knowledge," International Business Informatics Challenge and Conference, Dublin City University, Dublin, Ireland, September 2007.

Griffy-Brown, C. and Chun, M. (2007). 'SMEs Assimilating Global Best Practices: Changing from Dependence on External Networks to Endogenous Use of Technology,' Hybrid Management of Technology in the 21st Century- The Co-evolutionary Development of Manufacturing and Information Technology Fusing Indigenous Strength and Assimilating Global Best Practice, Technical Meeting, International Institute of Applied Systems Analysis, Vienna, Austria, September, 8-9, 2007.

Chun, M., Sohn, K., Arling, P., & Granados, N. (2007) "Systems Thinking and Knowledge Management Systems Implementation," International Conference on Managing Knowledge for Space Missions, California Institute of Technology, Jet Propulsion Laboratory, Pasadena, California, July 2007.

Chun, M. & Mooney, J. (2006) "The Roles & Responsibilities of the CIO: Twenty-Five Years of Evolution," Proceedings of The Americas Conference on Information Systems, Acapulco, Mexico, August 2006.

Chun, M. (2005) "Embedded Knowledge, Embedded Information Systems: Social Constraints to Integrating Information Systems Following a Corporate Merger", Proceedings of the International Conference on Knowledge, Culture, & Change in Organizations, Rhodes, Greece, July 2005.

Mooney, J., Chun, M., & Williams, M., (2005) "Exploring Dynamic Capabilities For Organizational IT Learning," Proceedings of the Organizational Knowledge and Learning Conference, Boston, MA, March 2005.

Mooney, J. & Chun, M., (2004) "The Changing and Evolving Role of the Chief Information Officer." Proceedings of The Americas Conference on Information Systems, New York, NY, August 2004.

Chun, M. & Montealegre, R., (2004) "A Dynamic View of Knowledge Organization During A Corporate Merger," Proceedings of the Strategic Management Society, San Juan, Puerto Rico. Note: < 9% of the manuscripts submitted to this conference were accepted for publication at this conference.

Peer-Reviewed Conference Panel Sessions and Invited Professional Presentations

Chun, M. (2013). "Innovation in the Age of the Big Data Revolution," Shanghai University of Economics and Finance, Shanghai, China. April 2013.

Chun, M. (2013). "Journal Editor's Panel," Southwestern Decision Sciences Institute, March 2013.

Chun, M. (2012). "Innovation Is About The Journey, Not The Destination," Pepperdine President's Leadership Conference, Thousand Oaks, CA. October 2012.

Chun, M. (2012). "Understanding Knowledge Management: Innovation Opportunities & Implementation Challenges," Beijing Institute of Petrochemical Technology, Beijing, China. March 2012.

Chun, M., Koeppel, H., & Ho, S., (2012) "Technological Leadership in a Challenging Technology Environment" Pacific Telecommunications Council Conference, Honolulu, HI. January 2012.

Griffy-Brown, C. & Chun, M. (2012) "Social Networks, Virtual Collaboration and Knowledge Management: A Trans-national e-learning model exploring the value proposition in Telecommunications Services" Pacific Telecommunications Council Conference, Honolulu, HI. January 2012.

Griffy-Brown, C. & Chun, M., (2011) "Six Strategies For Becoming A Business-Savvy Public- Sector CIO" National Council of Counties: CIO Forum in Portland, Oregon, in July 2011.

Chun, M. & Griffy-Brown, C. (2011) "The Changing Role of the Public and Private Sector CIO in Creating Connections that Count," Pacific Telecommunications Council conference, Honolulu, HI, January 2011.

Chun, M., (2010) "Leadership & Creating Value In A Networked World," Keizai Koho Center: Japan Institute for Social and Economic Affairs News Conference. Tokyo, Japan, June 2010. http://search.japantimes.co.jp/cgi-bin/nb20100630d1.html

Chun, M. & Griffy-Brown, C. (2010) "The Evolving Role of the CIO Within Public & Private Sectors," CIO Government Summit Conference. Scottsdale, Arizona, May 2010.

Chun, M. (2010) "Gender Differences In Knowledge Management & Learning Within Competitive Organizations," IEEE/IFIP NOMS Conference. Osaka, Japan, April 2010.

Chun, M. (2010) "Knowledge Management and Information Systems Social Networking Technologies," IEEE/IFIP NOMS Conference. Osaka, Japan, April 2010.

Chun, M. (2010) Industry Briefing for "Embracing the Cloud: Enabling Connectivity and Innovation," Pacific Telecommunications Council conference, Honolulu, HI, January 2010.

Chun, M. (2010) "Network Challenges & Cloud Computing," Pacific Telecommunications Council conference, Honolulu, HI, January 2010.

Chun, M. (2009) "Knowledge Management: Integrating Social-Networking Technologies And A Generative Learning Environment," IEEE GLOBECOM Conference. Honolulu, HI, December 03, 2009.

Chun, M. (2009) "Breaking Boundaries In Knowledge Management: Integrating Research & Practice," University of California Los Angeles, Department of Radiology & Center for Computational Biology. Brentwood, CA, August 21, 2009.

Chun, M. (2009) "Breaking Boundaries In Knowledge Management: Integrating Research & Practice," SPIN: The Southern California Software Process Improvement Network. El Segundo CA, September 11, 2009.

Chun, M. (2009) "Establishing Quality Knowledge Management Practices In Your Organization: A Systems Thinking Approach," Southern California Quality Assurance Association. Thousand Oaks, CA. May 06, 2009.

Griffy-Brown, C. & Chun, M. (2009), "Knowledge Management and Networks: the Role of Technology and Knowledge Enabled Social Networking In Innovation," Western Decision Sciences Institute Conference. Kauai, Hawaii, April 20, 2009.

Arling, P., C. & Chun, M. (2009), "Leveraging Knowledge Management Information Systems for Generative Learning," Western Decision Sciences Institute Conference. Kauai, Hawaii, April 20, 2009.

Chun, M. (2008) "Breaking Boundaries In Knowledge Management: Integrating Research and Practice", invited Keynote Speaker at the Claremont Graduate University's Graduate Research Symposium. Claremont, CA, February 29, 2008.

Chun, M., Sohn, K., Arling, P., & Granados, N. (2007) "Systems Thinking and Knowledge Management Systems Implementation: A Case Study on Pratt & Whitney Rocketdyne," Southern California Knowledge Management Conference, Pepperdine University, Malibu California, December 2007.

Griffy-Brown, C. and Chun, M. (2007). 'SMEs Assimilating Global Best Practices: Changing from Dependence on External Networks to Endogenous Use of Technology,' Hybrid Management of Technology in the 21st Century- The Co-evolutionary Development of Manufacturing and Information Technology Fusing Indigenous Strength and Assimilating Global Best Practice, Technical Meeting, International Institute of Applied Systems Analysis, Vienna, Austria, September, 8-9, 2007.

Chun, M. (2007) Legal and Ethical Implications for Knowledge Management, Track Chair at the NASA-JPL International Knowledge Management Conference, Pasadena, CA. July 17-19, 2007.

Granados, N., Arling, P., Chun, M. & Sohn, K., (2007) "Latest Research Trends in Knowledge Management: Systems Thinking," International Conference on Managing Knowledge for Space Missions, California Institute of Technology, Jet Propulsion Laboratory, Pasadena, California, July 18, 2007.

Chun, M., (2006). "Information Technology Development and Social Systems" presentation at the National Central University, Graduate School of Business. Taiwan, China. April 2006.

Griffy-Brown, C. & Chun, M. (2006) "Hilton Hotels Self-Service Technology: A Case Study," Western Academy of Management / Western Casewriters Association Conference, Long Beach, CA, March 2006.

Mooney, J., Chun, M., Griffy-Brown, C., George, J., and Hovav, A., (2005) "Are Prevailing Theories and Practices of IS Security Management Adequate? An Evaluation and Call-to- Action" Proceedings of the Americas Conference on Information Systems, Omaha, NE August 2005.

Chun, M., Williams, M. & Mooney, J., (2005) "Exploring Dynamic Capabilities For Organizational IT Learning" at the Graziadio School of Business & Management Faculty Conference, June 2005.

Chun, M. & Mooney, J. (2005) "The Changing Role of the Chief Information Officer," at the Graziadio Business School's Faculty Conference, June 2005.

Chun, M. (2005) "Synchronizing Resources at American Honda Motor Corporation" at the Graziadio School of Business & Management Faculty Conference, June 2005.

Chun, M. (2005) "Tying Research to Teaching and Business" at the Graziadio School of Business & Management Faculty Conference, February 2005.

Mooney, J. & Chun, M., Feeney, D., Ives, B., and Ross, J, (2004) "The Disappearing and Changing Roles and Responsibilities of the CIO: implications for IS Education and Research," Proceedings of the Americas Conference on Information Systems, New York, NY, 2004.

Chun, M. & Mooney, J. (2004) "The Changing Role of the Chief Information Officer," at the Graziadio Business School's Academic Forum, September 2004.

Chun., M.,(2003) "Embedded Knowledge, Embedded Information Systems: Social Constraints Following a Corporate Merger," The Graziadio School of Business and Management's Academic Forum, November 2003.

Academic Research Honors and Grants

Howard A. White Teaching Award (2013 – 2014). A university-wide award given to a professor who inspires, stimulates, challenges, and motivates students. Award of $3,000.

Denney Academic Chair (2011 – 2013). A two-year research award given to a tenured faculty who has demonstrated significant research productivity. Research grant of $20,000 per year, plus a $5,000 stipend per year awarded.

The Pacific Telecommunications Council research grant. "Telecom Enhancement Of E- Learning Networks In The Asia-Pacific," with Griffy-Brown, $20,000 research grant, AY 2011 – 2012.

John Nick's Service Award (2012). Award given to one tenured faculty who has contributed outstanding service and leadership (across research, teaching, committee service, and business consulting) at the school. Award nominated and selected by all faculty colleagues.

Julian Virtue Professorship (2008 – 2010). A two-year research award given to a tenured faculty who is engaged in influential and productive research. Research grant of $10,000 per year awarded.

Rothschild Research Award (2006-2007). A one-year research award given to a faculty member who has demonstrated productive research. Stipend of $2,500 awarded.

Pepperdine's Funds For Excellence, "Understanding the Changing Role of the Public Sector CIO and Equipping Them to Meet the Challenges of the 21st Century," with Griffy-Brown, AY 2009 – 2010.

Pepperdine's Funds For Excellence, "Investigating The Role of IS On The Inter- Organizational Learning Process," with Williams and Granados, AY 2006-2007.

Pepperdine's Funds For Excellence, "Executive Education Course Development: Developing and Managing Effective Virtual Teams," with Williams, Sommers, and Egan, AY 2006-2007.

Pepperdine's Funds For Excellence, "Case Study Writing and Implementation," with Griffy-Brown, AY 2004 – 2005.

Pepperdine's Funds For Excellence, "Changing and Evolving Role of the Chief Information Officer," with Mooney, AY 2004 – 2005.

Pepperdine's Funds For Excellence, "Evaluating Organizational IT Learning Practices" with Mooney and Williams, AY 2004 – 2005.

Pepperdine's Funds For Excellence, "Building Qualitative Research Capabilities at the Graziadio School" with Mooney, Kachra, Schneitz, & Williams, AY 2004 – 2005.

Pepperdine's Funds For Excellence, "Changing and Evolving Role of the Chief Information Officer," with Mooney, AY 2003 – 2004.

Pepperdine's Funds For Excellence, "Implementing Web-Based Portals at American Honda Motor Corporation," AY 2003 – 2004.

Corporate-Sponsored Research

European Space Agency & NASA-JPL. International Space Agency Conference on Knowledge Management, Los Angeles, CA June 2013.
NASA-JPL, Pratt-Whitney Rocketdyne, Northrop Grumman, Raytheon, & Aerospace Corporation. Chief Knowledge Officers from the Southern California Aerospace Industry Knowledge Management Exchange Forum, Los Angeles, CA. August 2006 – Present.

Center for CIO Leadership. Sponsored by Executive Director, Harvey Koeppel. January 2010 – July 2012. www.cioleadershipcenter.com. In collaboration with Federal / State / County agencies, such as the US FDIC, IRS, USDA, Department of Defense, State of New York, State of California, and state counties from NY, TX, CA, AZ, HI.

Pacific Telecommunications Council and PTC Net. "Telecom Enhancement Of E- Learning Networks In The Asia-Pacific," with Griffy-Brown. Sponsored by PTC Board of Directors and PTC Net President Stephen Ho. AY 2011 – 2012.

Hilton Hotels: Self-Service Kiosk Implementation, Los Angeles, CA. Sponsored by IT Executive, Rob Machen.
American Honda Motor Corporation, Torrance, CA. Sponsored by the Chief Information Officer, Tom Ross. April 2004 – October 2004.

Qwest Telecommunications, Denver, CO. Sponsored by the Executive Vice President for Information Technology, H. Wolfe. September 2000 – May 2003.

Graziadio Business Review

Editorial: Systems Thinking

Creating a Community in Southern California that Values Sharing Knowledge

Insights offered from the Southern California aerospace industry for managing knowledge assets.

A simple method for developing a business case to evaluate IT investments in the healthcare industry.

IT governance is an escalating issue for firms struggling with how to leverage IT to provide a competitive advantage for companies.

China faces diffusion of Internet and ecommerce technologies in the new millennium.

Hong Kong, China and Japan flex their electronic muscles.

Chief Information Officer and Vice President, Information Systems Division, American Honda

Topics

  • IS for Business Innovation 
  • IT Essentials For Business Leaders 
  • Information & Process Systems
  • Information Resources & Technology
  • Technology and Operations 
  • Competing With IT & The Internet 
  • Computer Networking Design & Management 
  • Systems Analysis and Conceptual Design
  • Representations of the Italian Resistance to Fascism
  • Twentieth Century Literature and Culture