Alfonso Berumen, DBA

Practitioner of Decision Sciences

Graziadio Business School

323.687.3145

Biography

Alfonso Berumen is a full-time, Practitioner Faculty of Decision Sciences at the Graziadio Business School at Pepperdine University. Dr. Berumen teaches various quantitative and business data analytics courses across the doctoral program and masters programs at Pepperdine. He also serves on both the MS in Business Analytics and Part-time MBA graduate program committees to help lead innovation.

Dr. Berumen has over 15 years of consulting experience where he has provided data-driven economic, statistical, and analytical support to law firms, Fortune 500 companies, government agencies, non-profit organizations, and private companies operating in a wide range of industries. He is currently an Academic Affiliate at Libra Analytics.

His areas of expertise include forensic data studies, construction of analytical databases, and complex data analysis. Prior to providing independent consulting services, he managed project teams of Consultants and Analysts in the analysis of Business and Operations data from defining scope to providing deliverables to clients. As part of several engagements, he has provided deposition testimony related to the methodologies applied to collect and analyze data.

In terms of Data Science and Data Analytics tools, Berumen has extensive experience using SAS, R, and Python to process and analyze data as well as apply various modelling techniques. Further, Berumen has taught numerous Data Science and Analytics courses with R/R Studio and Python. In addition, he has professional and academic experience in leveraging Data Visualization tools including Tableau and Microsoft Power BI.

He holds a Doctorate in Business Administration from Pepperdine University, a Master's in Predictive Analytics from Northwestern University, a Master's in Business Administration from the University of California, Irvine and a Bachelor of Arts in Economics from Occidental College.

Education

Doctor of Business Administration, Pepperdine University
Master of Science, Predictive Analytics, Northwestern University
Master of Business Administration, University of California, Irvine
Bachelor of Arts, Economics, Occidental College

Research
Presentations
Media

Berumen, Alfonso & Cavanaugh, Chad. (2021). Developing a KPI-driven Data Strategy Business Strategy, Data, and Management Practices. Graziadio Business Review. 24.
DBA Dissertation Research Completed (August 2021): "Effective Use of Data Analytics and its Impact on Business Performance Within Small-To-Medium-Sized Businesses"

5/6/2024 - Executive Education (Speaker): Business Analytics - The Art and Science of Business Analytics: https://bschool.pepperdine.edu/executive-education-programs/business-analytics/
10/9/2023 - Executive Education (Speaker): Business Analytics - Guest Presentation: https://bschool.pepperdine.edu/executive-education-programs/business-analytics/
10/11/2022 - Guest speaker for undergraduate course in Communications at Pepperdine University to provide training on survey development and use of Qualtrics software
6/10/2022 - Doctorate of Business Administration Alumni Panel - Pepperdine Graziadio Business School DBA & Center for Applied Research Conference: https://sites.google.com/pepperdine.edu/2022dbaconference/home
5/20/2022 - Executive Education (Speaker): Business Analytics - Applying Analytics to Your Business: https://bschool.pepperdine.edu/executive-education-programs/business-analytics/
4/20/2022 - LA CFOs - Semi-private presentation at Fenwick & West LLP in Santa Monica, CA titled “Creating a Data-Driven Organization: Resources Required for Developing an Analytics Capability”. Organization site: https://www.laceos.com/
9/18/2021 - Data Con LA - Presentation on Academic Research Completed: “Effective Use of Data Analytics and Its Impact on Business Performance within Small-to-Medium-sized Businesses”. Link: https://www.dataconla.com/2021-data-con-la/calendar/sept-18/
6/25/2021 - Pepperdine Graziadio Business School DBA & Center for Applied Research Conference - Presented on state of current research
9/11/2020 (Launch Date) - Participating Instructor for LinkedIn Learning Course: A Day In The Life of a Data Scientist - https://www.linkedin.com/learning/a-day-in-the-life-of-a-data-scientist/unpacking-the-data
*As of January 2023, the course has over 100,000 LinkedIn Learners
8/13/2020 - CNC Education Fund - Exploring Census Data Uses in the Central Valley - Link to presentation recording- https://www.facebook.com/watch/live/?v=296475091777653&ref=watch_permalink
5/29/2020 - Pepperdine Graziadio Business School DBA & Center for Applied Research Conference - Presented on state of current research
4/6/2019 - SatRday LA 2019: Workshop - “Predictive Analytics in R and Prediction Error”. Link: https://losangeles2019.satrdays.org/

Day In The Life of a Data Scientist - https://www.linkedin.com/learning/a-day-in-the-life-of-a-data-scientist/unpacking-the-data
Alfonso Berumen, and Chad Cavanaugh. “Developing a KPI-Driven Data Strategy – a Peer-Reviewed Academic Article: GBR.” Graziadio Business Review | Graziadio School of Business and Management | Pepperdine University, Graziadio Business Review | Pepperdine University, 29 July 2021, Link: https://gbr.pepperdine.edu/2021/07/developing-a-kpi-driven-data-strategy/

Topics

Business Analytics
Business Intelligence
Decision Analysis

Courses

ISTM 660: Business Analytics and Intelligence
DESC 637: Multi-attribute Decision Analysis
PGBS 697: Applied Research
ISTM 627: Marketing Informatics/Analytics
PGBS 610: Business Analytics Consulting
EDBA 731D: Quantitative Research Methods IV
PGBS 670Z: Analytics Education to Business
DESC 624: Predictive Analytics
DESC 622: Optimization Modeling