2016 SEER Symposium | Events | Graziadio Business School | Pepperdine University

2016 SEER Symposium

Seer Symposium

The SEER Symposium provides a forum for exploring the complexities of issues such as sustainability, corporate social responsibility and ethics – and how to tie those disciplines to entrepreneurship, innovation and producing a superior product that generates financial growth. We will explore next generation business strategies and gather experiences from a broad spectrum of world-changing innovators, executives, thought leaders and entrepreneurs who will challenge and inspire your thinking.

SEER Strategy

Just like Yvon Chouinard of Patagonia, Blake Mycoskie of TOMS, and John Mackey of Whole Foods before them, today’s most successful entrepreneurs are creating profitable companies that help make the world a better place based on the founder’s beliefs and values.  This unique SEER event combines 30,000 foot thinking with a boots-on-the ground perspective that encourages active audience participation.

As Michael Porter points out, business is the only institution that has the capacity to scale infinitely to address the social and environmental challenges that confront us in the 21st Century. Positive Entrepreneurship’s focus on values and positive impact provides an exciting foundation for a virtuous cycle through all four quadrants of the SEER cycle: founders’ values translate into a culture of high engagement (flow). This Shared Purpose in turn deepens Customer Value Proposition and Brand Loyalty, all resulting in ever-growing profitability, which can be used to scale the business while delivering Shared Value to stakeholders.

Gain Insights into SEER’s Foundations

Values-Based Innovation

Explore the crossroads between values and business as our gathering of world-changing innovators, thought-leaders and entrepreneurs share their journeys in creating profitable companies that help make the world a better place.

Symposium Speakers

The SEER Cycle

Discover the power of combining corporate social responsibility, environmental stewardship and financial strength with a quality service or product and learn how founders’ values can translate into a culture of high engagement (flow).

Unique and Disruptive Solutions

Through the power of technology, and global connectivity, entrepreneurs have unprecedented resources at their disposal to target challenges both locally and globally and develop unique, innovative, and disruptive solutions to those challenges.

Network With Top Thought Leaders

Engage and connect with leaders who are changing the trajectory of business during this uniquely targeted opportunity for collaboration.


Small Business Starter™ Package

For All SEER Symposium Attendees In Partnership with Dun & Bradstreet

Dun & Bradstreet

In partnership with Dun & Bradstreet, all SEER Symposium attendees will receive the Small Business Starter™ Package valued at $599. This starter package is the ideal resource for new businesses seeking to quickly establish their business credit and promote themselves on line. The starter package benefits for your new business include:

  • Expedited D&B D-U-N-S® Number in 5 business days or less (Process could otherwise take up to 30 business days)
  • D&B® business credit file to help demonstrate your company's financial stability to creditors and partners
  • Customized online profile in the D&B Credibility ReviewTM business directory to help promote your business online


The Pepperdine SEER Certificate

The Pepperdine certificate in Socially, Environmentally, and Ethically Responsible (SEER) Business Strategy, led by Pepperdine Graziadio faculty, Rob Bikel, allows students (offered to Pepperdine Full-Time MBA and Part-Time MBA students) to compliment their MBA degree with courses and activities that will prepare them to:

  • Incorporate their own values and ethics into a successful career in 21st century business
  • Apply SEER values to companies large or small, across a diverse range of industries
  • Lead the next wave of great organizations
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