MBA in Marketing
Available to 12-and 20-Month MBA Students
A marketing concentration provides the basic concepts, techniques, and tools for developing marketing strategy and marketing programs. Focus your studies on this concentration to help organizations target specific consumer groups with intended products and services in mind. Learn to create appropriate promotional, pricing, and distribution arrangements central to generating profit and growth.
This preparation is relevant for a variety of career paths, including:
- Brand/product management
- Marketing research
- New product development
- Sales force management
- Advertising
- Management consulting
| Course No. | Course Title | Units |
|---|---|---|
| MKTG 669 | Marketing Research | 2 |
| MKTG 660 | Services Marketing | 2 |
| MKTG 661 | Product Innovation and Management | 2 |
| MKTG 662 | Marketing Communications | 2 |
| MKTG 663 | Strategic Issues in Marketing | 2 |
| MKTG 667 | Sales and Sales Force Management | 2 |
| MKTG 668 | Business-to-Business Marketing | 2 |
| MKTG 670 | Technology in Marketing | 2 |
| MKTG 671 | Global Marketing | 2 |
| MKTG 673 | Pricing | 2 |
| MKTG 674 | Formulating and Defending Marketing Strategies | 2 |
| MKTG 676 | Brand Management | 2 |
| MKTG 677 | Consumer Behavior | 2 |