[{"uuid" : "914ac944-70c5-4040-af24-f50b6437651e","source" : "news","title" : "Inside EES: Applying AI to Growth Marketing in Entertainment, Media, and Sports","sub-title" : "","url" : "https://bschool.pepperdine.edu/newsroom/articles/inside-ees-applying-ai-to-growth-marketing.htm","site" : "https://bschool.pepperdine.edu/","description" : "At the Entertainment Evolution Symposium, Pepperdine Graziadio’s Institute for Entertainment, Media, and Sports brought together industry leaders and alumni to examine how artificial intelligence is transforming growth marketing across entertainment, media, and sports, and how professionals are learning to apply it effectively.","author" : "","publish date" : "Wed, 04 Feb 2026 09:49:15 -0800","image" : {"src" : "https://bschool.pepperdine.edu/newsroom/images/main/iems-workshop-banner-360x360.png","alt text" : "IEMS workshop banner"},"main image" : {"src" : "https://bschool.pepperdine.edu/newsroom/images/main/ees-2025-550x550.jpg","alt text" : "EES panelists"},"mediums" : ["email","web"],"featured news on" : ["pgbs"],"top story on" : ["none"],"tags" : ["entertainment"],"roles" : ["faculty","staff","student","alumni"],"types" : ["news"],"schools" : ["pgbs"],"dynamic tags" : [],"categories" : ["academics","events"]}]