[{"uuid" : "edce710e-efda-4b1f-940f-1dc184eed0d5","source" : "news","title" : "Pepperdine's Clark Johnson and Doreen Shanahan Examine Net Promoter Score and B2B Technology Adoption","sub-title" : "","url" : "https://bschool.pepperdine.edu/newsroom/articles/clark-johnson-and-doreen-shanahan-examine-net-promoter-score-and-b2b-technology-adoption.htm","site" : "https://bschool.pepperdine.edu/","description" : "Pepperdine Graziadio faculty Clark Johnson and Doreen Shanahan explore how Net Promoter Score and change management influence B2B technology adoption in a new Journal of Business-to-Business Marketing article.","author" : "","publish date" : "Fri, 16 Jan 2026 11:24:39 -0800","image" : {"src" : "https://bschool.pepperdine.edu/newsroom/images/main/16-newsroom-360x360.jpg","alt text" : "Pepperdine West LA Campus"},"main image" : {"src" : "","alt text" : ""},"mediums" : ["email","web"],"featured news on" : ["pgbs"],"top story on" : ["none"],"tags" : ["technology"],"roles" : ["faculty","staff","student","alumni"],"types" : ["news"],"schools" : ["pgbs"],"dynamic tags" : [],"categories" : ["academics"]}]