Behind the Scenes of Brand Transparency: Cristel Russell Explores What Brands Should (and Shouldn't) Reveal

Behind the Scenes of Brand Transparency: Cristel Russell Explores What Brands Should (and Shouldn't) Reveal In a new Journal of Marketing article, Pepperdine's Cristel Russell explores how brands create the feeling of transparency through curated behind-the-scenes experiences. Fri, 30 Jan 2026 13:01:10 -0800 29e4323c-6b31-4366-8d9d-1ecfb48d4761