[{"uuid" : "29e4323c-6b31-4366-8d9d-1ecfb48d4761","source" : "news","title" : "Behind the Scenes of Brand Transparency: Cristel Russell Explores What Brands Should (and Shouldn't) Reveal","sub-title" : "","url" : "https://bschool.pepperdine.edu/newsroom/articles/behind-the-scenes-of-brand-transparency-cristel-russell.htm","site" : "https://bschool.pepperdine.edu/","description" : "In a new Journal of Marketing article, Pepperdine's Cristel Russell explores how brands create the feeling of transparency through curated behind-the-scenes experiences.","author" : "","publish date" : "Fri, 30 Jan 2026 13:01:10 -0800","image" : {"src" : "https://bschool.pepperdine.edu/newsroom/images/main/cristel-russell-2-360x360.jpg","alt text" : "Cristel Russell"},"main image" : {"src" : "https://bschool.pepperdine.edu/newsroom/images/main/cristel-russell-2-550x550.jpg","alt text" : "Cristel Russell"},"mediums" : ["email","web"],"featured news on" : ["pgbs"],"top story on" : ["pgbs"],"tags" : ["entertainment","faculty"],"roles" : ["faculty","staff","student","alumni"],"types" : ["news"],"schools" : ["pgbs"],"dynamic tags" : [],"categories" : ["academics"]}]