Facebook pixel Triple Pundit Features Robert Bikel's Opinion on The New Purpose of Business | Pepperdine Graziadio Business School Skip to main content
Pepperdine | Graziadio Business School

Triple Pundit Features Robert Bikel's Opinion on The New Purpose of Business

January 30, 2020  | 1 min read

Robert BikelThe business world and corporate leaders have been caught in the crosshairs of how they impact today’s “wicked problems.” The traditional way of doing business, where consumers drive demand and businesses provide a product or services for a price, is transforming. Robert Bikel, director of the Socially, Environmentally, and Ethically Responsible (SEER) Program and instructor of Business and Management, wrote an opinion piece for Triple Pundit where he provides insight on why and how businesses need to find their new purpose.

Consumers are increasingly trending towards ethical consumerism or conscious consumerism, requiring more from businesses and the role they place in complex issues. In addition, investors are increasingly adding pressure to board members and managers to behave more responsibly and to use their resources to help find feasible solutions for the interconnected challenges nested within the capitalist world. Businesses often feel pigeonholed to address competing obligations (profit vs. social responsibility, customer vs. employee). Robert provides four basic steps to help executives transform their business into a conscious capitalism business and how it benefits them in the long run. Read more.