Granados: Why It Makes Sense For Time Warner To Invest In Hulu

Dr. Nelson Granados, Pepperdine Graziadio Business School associate professor of information systems writes in his Forbes.com blog that tie-up rumors between Hulu and Time Warner are logical and offer significant upsides to both parties.  Hulu gains access to licensed content and Time Warner gains influence in the distribution environment. Granados also describes why it would be good for the marketplace and consumers.  Primarily, it gives millennials another reason to ditch their monthly cable bill for high-speed internet and SVOD services.  Read more: http://www.forbes.com/sites/nelsongranados/2015/11/24/why-it-makes-sense-for-time-warner-to-invest-in-hulu/