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Five Pitfalls Tech Startups Should Avoid: Dr. Craig Everett

August 3, 2016  | 1 min read

Dr. Craig Everett, assistant professor of finance and director, Private Capital Markets Project at Pepperdine Graziadio School of Business and Management, shared his five avoidable startup hazards in an opinion in SmallBizDaily, an online news source for small business and startups.  He reminds readers that startups still need to remember to think like small business owners.  Dr. Everett describes how startups often fail to validate market demand to maintain investor interest, commit to culture while neglecting execution, fall in love with the business model, ramp up too fast, and quit too late or too early.  Read more here.