Part-Time MBA Concentrations
An MBA concentration in marketing provides the basic concepts, techniques, and tools for developing marketing strategy and marketing programs. MBA graduates will be prepared to help organizations decide which consumer groups to serve and which product and services to produce, and to create appropriate promotional, pricing, and distribution arrangements central to profitably generating growth opportunities.
This preparation is relevant for a variety of career paths, including brand/product management, marketing research, new product development, sales force management, advertising, and management consulting.
The Marketing concentration requires the completion of 12 units among the elective course offerings listed below.
|Course No.||Course Title||Units|
|MKTG 680||Global Brand Management||4|
|MKTG 681||Marketing Innovation and Commercialization||4|
|MKTG 671||Global Marketing||2|
|MKTG 682||Marketing Communications for the Digital Age||4|
Note: The global content requirement is typically satisfied by MKTG 680 Global Brand Management (4). As an alternative, students may elect to take MKTG 671 Global Marketing (2) and make up the two additional units through either GSBM 693A Global Business Intensive Pre-Departure (0) and GSBM 693B Global Business Intensive (1-4) or GSBM 694A Going Global with Graziadio (G3): Global Business Development Practicum I (1) and GSBM 694B Going Global with Graziadio (G3): Global Business Development Practicum II (1).