Part-Time MBA in Marketing

An MBA concentration in marketing provides the basic concepts, techniques, and tools for developing marketing strategy and marketing programs. MBA graduates will be prepared to help organizations decide which consumer groups to serve; and product and services to produce. They also will create appropriate promotional, pricing, and distribution arrangements central to profitably generating growth opportunities.

This preparation is relevant for a variety of career paths. They include brand/product management, marketing research, new product development, sales force management, advertising, and management consulting.