Facebook pixel Business Analytics and Intelligence | Part-Time MBA | Graziadio Business School | Pepperdine University

ISTM 660

Business Analytics and Intelligence

Course Details

Business Analytics and Intelligence (BA & I) empowers organizations to anticipate and shape business outcomes through data integration, analysis, and delivery. Enabled by increasingly potent enterprise infrastructure, companies must analyze massive volumes of constantly changing, multi-structured "big data" to remain competitive in the global marketplace. By employing Business Analytics and Intelligence, companies of all sizes leverage these resources to support evidence based decision making, stimulate business process optimization, sustain competitive advantage, and create integrated, organization-wide solutions to complex business problems. This course introduces techniques to transform data into business intelligence and to use analytics to create business value. Students will acquire the knowledge required to develop solutions to real-world problems through a combination of readings, case studies, applied projects, technology demonstrations, guest lecturers and assignments to analyze and interpret real data. Typical topics may include data mining, data dimension reduction, predictive analytics, data visualization, and coverage of Enterprise Information Strategy, master data management, business intelligence systems, and collective intelligence. 

Units: 2

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