Kevin Dean is a seasoned digital and social media strategist with over 15 years of experience consulting senior executives. His role is focused on implementing consumer engagement, user experience and online marketing initiatives. Dean has led global web and social media projects and worked with two Fortune 500 companies and two Fortune 100 companies. A recognized expert in the fields of social business and digital marketing, Dean is a recognized expert in social business and digital marketing, regular instructor, guest speaker and panelist at national conferences. He is the Social Media Strategy Map: The Guide to Successful Consumer Engagement Strategy Creation. He is regularly featured in trade journals and television reports on the trends and effects of social media on business. Visit Kevin’s blog and follow him on Twitter @kevinjdean .