Deborah Nelson, "The Business Value of Green"
Chief of Staff Enterprise Sales, Marketing and Strategy,
Thursday, January 20, 2011
The Business Value of Green
Now more than ever, companies must consider the environmental implications of their business practices – doing so is the right thing for customers, employees, partners, and suppliers. As one of the largest global technology companies in the world, with the largest supply chain in the IT industry, HP is in a position to advance global sustainability.
Deborah Nelson will explore how HP is helping its customers, suppliers and partners reduce their environmental footprint – and how the company is lowering the environmental impact of its own operations. Drawing on best practices from HP, she will discuss requirements for a successful corporate sustainability program, including how to make it part of the corporate culture, the role of societal and governmental factors, and the need to address all constituents. Ms. Nelson will also explore the business value of HP’s environmental efforts.
HP specializes in developing and manufacturing computing, data storage, and networking hardware, designing software and delivering services.
Nelson is responsible for governance and overseeing of operations across the global sales and marketing teams for HP’s $54 billion Enterprise Business. For the past five years, Nelson has led worldwide marketing of HP’s services, software, servers, storage, and networking across five global business units. In June 2009, Nelson was honored with the HP Recognition Award by the Connect user group for her advocacy of the HP user community. She received the Frost & Sullivan Lifetime Achievement Award in 2007 thanks to her pioneering efforts to drive marketing excellence at HP. Nelson is a graduate of Northwestern University.