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Graziadio Business Blog

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In Pursuit of Impact: Bridging Scholarly Inquiry and Managerial Practice

Roundtable reflection by Graziadio teacher-scholars on how and why to produce research that impacts business practice and teaching at all levels

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Dive into the World of Marketing With Jennifer Yamada, Full-Time Online MBA Student

Fueled by her passion for the marketing industry, Jennifer Yamada shares her unique experiences in and out of the classroom and her hopes to land her dream job within the dynamic field post-graduation.

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TOCA Soccer and Pepperdine Graziadio Collaborate on MSBA Capstone Course

Pepperdine Graziadio MSBA collaboration with TOCA Soccer

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From Curriculum to Career: Taking Best for the World Leadership Beyond the Classroom

How Graziadio students adapt their classroom learnings to address real-world business challenges

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A Life of Luxury: How Luxury Brands Remain Relevant Through Cultural Shifts and the Changing Business Landscape

Luxury is a lifestyle but how did it come to be such? Consumers evolved with luxury brands over generations and continue to draw towards the perception it brings to own high-class items. Learn more about how luxury brands are impacting consumers’ state of minds.

Charla Griffy-Brown, PhD

Dr. Charla Griffy-Brown on the Value of Diversity in Higher Education

Overcoming the challenges of fitting into a conformist society wasn’t going to stop Harvard University graduate and PICMET awardee, Charla Griffy-Brown, from achieving her dreams. It is through the guidance of her diverse peers and the support of institutions that foster inclusivity, that Charla attributes her success.

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A Changing Tide - How the Entertainment Industry is Making Waves in the Modern Era

The entertainment industry is quickly evolving, but why? Tap into this blog feature to uncover the reasons for the changes and what the future holds for this increasingly popular industry.