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Pepperdine | Graziadio Business School
William Smith Professor of Marketing

William Smith, PhD, PCM

Professor Emeritus of Marketing
Graziadio Business School


Dr. Smith is an accomplished educator, former bank president, and principal in international agricultural enterprises. He is particularly interested in international marketing strategy, sales management, and organizational buying behavior. A frequently published researcher and writer, he is the author of, Exchange Rates and Prices: The Case of United States Imports. His work also has appeared in such publications as the Journal of Marketing Education and the International Marketing Review.


  • University of North Carolina, Doctor of Philosophy

  • University of Arkansas, Master of Business Administration

  • University of Arkansas, Bachelor of Science in Business Administration