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Pepperdine | Graziadio Business School

Otis W. Baskin, PhD

Professor of Applied Behavioral Science; Organization Theory & Management

Emeritus Faculty

Phone: (310) 568-5500

Email: otis.baskin@pepperdine.edu

Otis W. Baskin Professor of Applied Behavioral Science

Dr. Otis Baskin is a Professor of Management at The Graziadio School where he served as Dean from 1995-2001. During his tenure as dean, The Graziadio School achieved accreditation from AACSB International, became the first business school to co-sponsor the Fortune 500 Forum, added more than $15 million to its endowment, raised $10 million for a new building at Malibu, and was ranked as one of the top 20 Executive MBA schools by both BusinessWeek and US News and World Report. His academic career spans more than 30 years, including deanships at two other universities and work with business schools in 17 countries. Baskin served on temporary assignment as Special Advisor to the President and CEO of AACSB International (2002-2004) where he led efforts to globalize the world's premier business school accreditation organization.

Baskin serves as an advisor to senior management, owners, and boards of directors for public and private organizations in the United States, Asia, Europe, Latin America, and the Middle East. As a member of The Family Business Consulting Group, his primary expertise is in helping business owning families develop plans for leadership succession, strategies for growth, and family ownership/governance structures.

A frequent speaker to industry and executive groups, Baskin has spoken to many influential organizations including The Conference Board, The Family Business Network (Europe), The Family Firm Institute and The World Knowledge Forum (Korea). He was the host of the nationally syndicated PBS television series on entrepreneurship, "We're In Business." Baskin was a Visiting Scholar at the University of Oxford for the Hilary Term, 1994 where he lectured and conducted research with multi-generation family-owned businesses in Europe.

Baskin serves as a Director of EMRISE, Corp., an international manufacturer of defense and aerospace electronic components and subsystems and telecommunications equipment where he chairs the Compensation Committee and is a member of the Audit Committee. He is also a member of the Board of Trustees of Hope International University. In addition, he has served on the boards of several non-profits including, The Los Angles Development Corp., Junior Achievement, the Durham Family Foundation and The World Affairs Council.

Dr. Baskin’s scholarly achievements include seven books, in addition to numerous academic articles, and published papers. His most recent book, Effective Leadership in the Family Business with Craig Aronoff, was published by Palgrave Macmillan in 2011.

University of Texas at Austin

Doctor of Philosophy 
Austin, TX

University of Houston-University Park

Master of Science
Stanford, CA

Oklahoma Christian University

Bachelor of Science
Oklahoma City, OK


University of Texas at Austin

Doctor of Philosophy 
Austin, TX

University of Houston-University Park

Master of Science
Stanford, CA

Oklahoma Christian University

Bachelor of Science
Oklahoma City, OK

Area of Expertise

Family Business

Corporate Governance

Strategic Management

Current Research or Projects

Dr. Baskin is currently working with family owned enterprises to develop succession strategies including processes for business governance and ownership group decision making.

Professional Experience

Special Advisor to the President, Nagoya University of Business and Commerce, Japan

Special Advisor to the President and CEO, AACSB International

Dean/Director of business schools at: Arizona State University, University of Memphis and Pepperdine University

Professor of Management: Pepperdine University, University of Memphis, Arizona State University, University of Houston – Clear Lake City

Selected Publications and Presentations

  • Leadership Strategies for Family Business (with Craig Aronoff), Marietta, GA: Family Enterprise Publishers, 2005.
  • Public Relations: the Profession and the Practice (with Craig Aronoff), Saint Paul: West Publishing, 1983, Dubuque, Iowa: William C. Brown Publishers, 1988 (Second Edition), 1992 (Third Edition), New York: McGraw Hill Book Company, 1995 (Fourth Edition, with Dan Lattimore), 2004 (Fifth Edition, with Lattimore, Heiman, Toth, and Van Leuven).
  • “Someday, All This Will Be Yours” (with Maryan Baskin), a training guide for family business service providers, Springfield, MA: MassMutual, 1994.
  • R&D Productivity: New Challenges for the U.S. Space Program. (Edited with L. J. Sullivan), published proceedings of a joint conference hosted by the University of Houston-Clear Lake and NASA/Johnson Space Center, 1985.
  • Issues in Business and Society: Capitalism and Public Purpose (with Grover Starling), Boston: Kent Publishing, 1985. Getting Your Message Across: A Practical Guide to Business Communication (with Craig Aronoff, Harold Davis, Robert Hays), Saint Paul: West Publishing, 1981.
  • Interpersonal Communication in Organizations (with Craig Aronoff), Glenview, Illinois: Scott, Foresman and Company, 1980.
  • Guidelines for Research in Business Communication (edited with C. Glenn Pearce), Urbana, Illinois: American Business Communication Association, 1977.

Professional Memberships

Academy of Management, offices held:

National Program Committee, AME Review Board, Division Chair – Organizational Communication.

Family Firm Institute

Honors and Awards


  • Alpha Psi Omega, National Drama Honor Fraternity
  • Beta Alpha Psi, National Accounting Honor Society
  • Beta Gamma Sigma, National Business Honorary
  • Kappa Tau Alpha, National Journalism Honor Society
  • Sigma Iota Epsilon, National Management Honor Fraternity, Board of Directors


Who’s Who in America

Who’s Who in Finance and Business

Who’s Who in American Education

Who’s Who in the South and Southwest

Outstanding Young Men of America


  • “Outstanding Supervisor Award - 1991,” Presented by the Classified Staff Association of Arizona State University.
  • "Advancing Public Relations Through Research Award" presented by the Public Relations Foundation of Texas, July, 1983



  • Board of Directors, EMRISE, Corp., Chair, Compensation Committee, 2004- present
  • Board of Directors, World Affairs Council, Ventura County, 2000-present
  • Board of Directors, Tsinghua Venture Capital, Inc. 2001 - 2005
  • Board of Directors, Sigma Iota Epsilon, National Management Honor Fraternity and student organization of the Academy of Management, 1987- present
  • Board of Directors, Los Angeles Economic Development Corporation, 2000- 2002
  • Board of Directors, Economic Club of Memphis, 1991 - 1993.
  • Board of Directors, Durham Foundation, Memphis Tennessee, 1992-1995
  • Board of Directors, Theatre Memphis, Chair, Strategic Planning Committee, 1992-1995
  • Board of Directors, Junior Achievement of Memphis, 1991-93
  • Board of Directors, Herberger Theatre Associates, Phoenix, AZ, 1990-1991

Editorial Boards:

  • The Family Business Review, 1994 – 2009.
  • Academy of Management Executive, 1985-1990.
  • Organizational Communication Abstracts, 1980-1985.

Graziadio Business Review

Family Business Succession

Trust as a Competitive Advantage