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Marlene Biseda Assistant Professor of Strategy

Marlene Biseda, PhD, MBA

Assistant Professor of Strategy
Graziadio Business School

Biography

Dr. Biseda focuses on strategic management, organizational change, and the productivity of knowledge workers in new organizational forms. Her professional experience spans the public and private sectors across multiple industries, including aerospace, education, healthcare, professional services, and telecommunications. She has worked with entrepreneurial and mid-size companies, Fortune 100 corporations, governmental agencies, and non-profit organizations.

During a 25-year career at IBM, she held numerous sales and marketing, technical, and general management positions. She was an executive consultant, manager of strategy and planning, and principal in IBM Global Services, where she directed consulting services for IBM and its client set. As an independent management consultant, Dr. Biseda addresses the leadership and organizational issues associated with developing and implementing strategy. She is a member of several academic associations, and has presented at multiple professional and academic conferences. Her publications include a refereed journal article and conference proceedings.

Education

  • Claremont Graduate University, Doctor of Philosophy
  • University of Pittsburgh, Master of Business Administration

  • University of California, Master of Arts

  • Duquesne University, Bachelor of Science

Steward, S., Biseda, M. A., Granados Rugeles, N. F. (2015). Stewart, S., Biseda, M. Granados, N. (2015). Best Practices for Online Course Design, Student Engagement and High Touch Faculty. In Proceedings of E-Learn: World Conference on E-Learning in Corporate, Government, Healthcare, and Higher

Education 2015/Association for the Advancement of Computing in Education (AACE), pp. 1895-1900.
Witman, P. D., Richlin, L., Biseda, M. A., Arboleda, A., Garret, N. D. (2007). The status of the scholarship of teaching and learning in the disciplines. International Journal for the Scholarship of Teaching and Learning, I(1).

Biseda, M. (2017). In LA business, 2016 action requires 2017 reaction. Los Angeles, CA: LA Daily News

Biseda, M. A., Shanahan, D. E. (2018). Baseballism: Is Japan a Good Play? (2018 ed. ed.). Thousand Oaks, CA: Sage Publications.

Shanahan, D. E., Biseda, M. A. (2016). iZZi Gadgets: Sizing Up the Market Opportunity (2016 ed. ed.). Thousand Oaks, CA: Sage Publications.

Biseda, M. A. (2011). Social Capital In Virtual Organizations (pp. 682). Ann Arbor, MI: UMI Dissertation Publishing.

Biseda, M. A. Square Pegs and Round Holes: Helping Your Experienced Hires Help You. GSBM.

21c Faculty Fellow, GSBM. (August 15, 2011).

Biseda, M. A. (Co-Principal), Alexander, J. (Co-Principal), Hillcrest Student Transdisciplinary Research Award, Sponsored by Claremont University, Private, $750.00. (September 2005 - May 2006).

Biseda, M. A. (Presenter , Author), Schramm, G. (Presenter , Author), Stewart, S. (Author Only), World Conference on E-Learning 2017, Designing an Interactive Online Case Exercise, Association for the Advancement of Computing in Education (AACE), Vancouver, British Columbia, Canada. (October 19, 2017).

Biseda, M. A. (Presenter ,Author), Stewart, S. (Presenter , Author), Granados Rugeles, N. F. (Author Only), World Conference on E-Learning 2016, The Evolution of an Online Business Simulation, Association for the Advancement of Computing in Education (AACE), Washington D.C. (November 14, 2016).

Granados Rugeles, N. F., Biseda, M. A., IT Teaching Workshop, Experiential Learning in the Online MBA, McGill University, Montreal, Canada. (May 2016).

Stewart, S. (Presenter , Author), Biseda, M. A. (Author Only), Granados Rugeles, N. F. (Author Only), World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2015/Association for the Advancement of Computing in Education (AACE), Best Practices for Online Course Design, Student Engagement, and High Touch Faculty, World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2015/Association for the Advancement of Computing in Education (AACE), Hawaii. (October 22, 2015).

Biseda, M. A. (Presenter , Author), Talent Management Symposium, Square Pegs and Round Holes: Helping Your Experienced Hires Help You, Pepperdine University, Los Angeles. (April 24, 2015).

Granados Rugeles, N. F., Mooney, J. G., Biseda, M. A., Workshop on IS and Economics, Are the Release Windows for Traditional and Internet-based Movie Distribution Channels Collapsing?, Auckland, New Zealand. (December 2014).

Biseda, M. A. (Presenter Author), Tumolo, M. D. (Presenter Author), Academy of Management Annual Meeting, Cooperative Strategies and Relationships: a Historical Perspective from Benjamin Franklin's Life, Academy of Management, Philadelphia, PA. (August 2014).

Granados Rugeles, N. F., Alexander, J. L., Biseda, M. A., Production and Operations Management Society Conference, Are the Release Windows for Traditional and Digital Film Distribution Channels Collapsing?, POMS, Atlanta, Georgia. (May 2014).

Biseda, M. A., International Social Networks Conference, Key drivers of social capital use: a qualitative study of knowledge workers in geographically dispersed firms, International Network for Social Network Analysis, Munich, Germany. (May 23, 2013).

Biseda, M. A. (Presenter , Author), Talent Management Symposium, Emerging talent management solutions: using social capital to leverage human capital, Pepperdine University, Los Angeles. (April 19, 2013).

Biseda, M. A., VB Consulting Annual Meeting, How to Survive (and Thrive) as a Consultant, VB Consulting, Peachtree City, Georgia. (June 28, 2012).

Biseda, M. A. (Discussant), Faculty Meeting (Professional Development), GSBM. (June 12, 2012).

Biseda, M. A., Annual Meeting of the Western Academy of Management, New Dimensions of Virtual Work, Western Academy of Management, La Jolla, CA. (March 23, 2012).

Biseda, M. A. (Discussant), GSBM Faculty Retreat. (February 18, 2012).

Biseda, M. A., International Social Networks Conference, Management Systems and the Social Capital of Knowledge Workers in Virtual Environments, International Network for Social Network Analysis, St. Pete Beach, Florida. (February 11, 2011).

Biseda, M. A., International Sunbelt Social Network Conference, Management Systems and the Social Capital of Knowledge Workers in Geographically Dispersed Firms, International Network of Social Network Analysis, Riva del Garda, Italy. (July 4, 2010).

Biseda, M. A. (Presenter , Author), International Sunbelt Social Network Conference, A comparison of social capital instruments in geographically dispersed firms, International Network for Social Network Analysis, San Diego, CA. (March 12, 2009).

Biseda, M. A. (Presenter, Author), Lilly Conference on College Teaching--West, An update on the status of the scholarship of teaching and learning in the discipline, International Alliance of Teacher Scholars, Pomona, CA. (March 2007).

Biseda, M. A. (Presenter, Author), Lilly Conference on College Teaching--West, Evaluation leadership: facilitating innovation, International Alliance of Teacher Scholars, Pomona, CA. (March 2006).

Biseda, M. A. (Presenter, Author), Annual Meeting of the Western Academy of Management, Building social capital in virtual environments, Western Academy of Management, Las Vegas, NV. (April 2005).

Biseda, M. A. (Presenter, Author), Lilly Conference on College Teaching--West, The status of the scholarship of teaching and learning in the disciplines, International Alliance of Teacher Scholars, Pomona, CA. (March 2005).

Biseda, M. A. (Presenter, Author), Academy of Management Annual Meeting, The virtual workplace and organization network analysis, Academy of Management, New Orleans, LA. (August 2004).

Biseda, M. A. (Presenter, Author), IBM University Technology Educators Forum, Integrating employees into a virtual organization, IBM, Costa Mesa, CA. (March 2002).

Biseda, M. A. (Presenter, Author), IBM Western Area Distribution Conference, Team dynamics, IBM, Los Angeles, CA. (March 2001).

Courses

  • MBAA 676
  • MBAA 679
  • MBAM 619
  • MBFE 659
  • MBFE 670 
  • STGY 619
  • STGY 650
  • STGY 655 
  • STGY 659
  • STGY 670