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Kent Rhodes, EdD

Practitioner Faculty of Applied Behavioral Sciences


Phone:
(949) 223-2554

Email: kent.rhodes@pepperdine.edu

Kent Rhodes Practitioner Faculty of Applied Behavioral Sciences

Dr. Kent Rhodes serves as a core faculty member with Pepperdine University's Doctoral Programs in Organizational Change and Organizational Leadership and MBA Programs where he teaches courses in leadership, applied behavioral sciences, organizational theory, and ethics. He also serves as the Ombudsman for Graduate School of Education and Psychology.

Rhodes is an entrepreneur who maintains a successful coaching and consulting practice for a variety of privately held and family-owned enterprises. He is an expert in organizational effectiveness and development and understands merger and acquisition integration, particularly as it applies to ensuring overall acquisition success, boosting profitability, retaining talent, fortifying a strong culture and building and maintaining key relationships. He is experienced in strategic planning with an emphasis in clarification of mission, vision, and cultural influences in organizations and how those factors influence branding and marketing.

Rhodes founded and served as Chief Executive Officer of OnCourse Network, Inc., an Internet Education Company. He successfully negotiated the sale of the company to a Silicon Valley publicly traded corporation and subsequently served as a principal with that company in San Jose, California until successfully completing its acquisition and integration growth strategies in 2001, when he joined the Pepperdine faculty as Visiting Professor.

He holds membership in the Academy of Management, The United States Ombudsman Association, The Association for Practical and Professional Ethics, and the Institute for Global Ethics.

Pepperdine University
The Doctor of Education

Texas Tech University
Major: Industrial Relations

Lubbock Christian University
Bachelor of the Arts

Education

DMIN, Lipscomb University, 2017.

Major: Spiritual Formation
Supporting Areas of Emphasis: Ministry
Dissertation Title: TBA

EdD, Pepperdine University, 1990.

Major: Institutional Management
Supporting Areas of Emphasis: Organizational Development; ABS; Family Businesses
Dissertation Title: An Analysis of Constructs of Extra-familial Intergenerational Relationship

MA, Texas Tech University, 1981.

Major: Counseling
Supporting Areas of Emphasis: Family Therapy

BA, Lubbock Christian University, 1979.

Major: Sociology
Supporting Areas of Emphasis: Bible, Ministry

Academic, Military and Professional Positions

Academic

Adjunct Professor, Lipscomb University. (January 1, 2008 - Present).

Adjunct Professor, Pepperdine University School of Law. (August 2006 - Present).

Senior Lecturer, Pepperdine University Graduate School of Education and Psychology. (January 1, 1996 - Present).

Other

Founder, Chief Executive Officer, Oncourse Network, Inc. (1997 - 1999).

Campus Minister, Long Beach Church of Christ. (1987 - 1989).

Professional

Associate, Family Business Consulting Group, Inc. (January 1, 2007 - Present).

Director, Organization Effectiveness, LAUP. (November 1, 2005 - January 30, 2007).

Managing Director, Full Moon, Inc. (1999 - 2000).

Principal, Affinity Resources. (1990 - 1998).

Group and Individual Therapist, Broadway Counseling Center. (1992 - 1994).

Group and Individual Therapist, Van Nuys Hospital (RAPHA). (1990 - 1992).

Youth Minister, Broadway Church of Christ, Lubbock, TX. (1983 - 1987).

Professional Memberships

The Family Firm Institute. (January 2007 - Present).

Membership Committee, Academy of Management. (2005 - Present).

Awards and Honors

Best New Theory, Western Business and Management Association.

Teaching Experience

Pepperdine University

BSCI 484, 1 course.
BSCI 607, 11 courses.
BSCI 617, 1 course.
BSCI 635, 2 courses.
BSCI 650, 16 courses.
BSCI 651, 9 courses.
BSM 480, 1 course.
BSM 484, 1 course.
GSBM 484, 1 course.
MBA 640, 1 course.
MBA 650, 2 courses.
MBA 669, 2 courses.
MBA 672, 2 courses.
MBAA 670, 1 course.
MBAA 671, 1 course.
MBAM 607, 13 courses.
MBAM 608, 2 courses.
MBAM 617, 1 course.
MBAM 685, 8 courses.
MBAM 699, 1 course.
MBFE 650, 6 courses.
MBFE 651, 7 courses.
MSOD 611, 5 courses.
MSOD 621, 2 courses.
MSOD 622, 2 courses.
MSTM 650, 1 course.
MSTM 651, 1 course.
MTME 650, 1 course.
MTME 651, 1 course.
MTME 657, 2 courses.
MTME 663, 1 course.
OTMT 630, 4 courses.
OTMT 634, 1 course.
OTMT 670, 1 course.
OTMT 678, 1 course.

Non-Credit Instruction

Workshop, California Furniture Manufacturers Association, 25 participants.

Management/Executive Development, Freedom Communications, Inc., 32 participants. (April 26, 2008).

Management/Executive Development, Boeing, 20 participants. (April 18, 2008).

Management/Executive Development, Antioch University, 120 participants. (February 13, 2008 - April 2, 2008).

Continuing Education, Association of Financial Planners, 75 participants. (April 1, 2008).

Management/Executive Development, California Dentists Association, 130 participants. (March 14, 2008).

Management/Executive Development, The Greensheet, Inc., 12 participants. (March 14, 2008).

Continuing Education, California Parks and Recreation, 45 participants. (February 28, 2008 - February 29, 2008).

Guest Lecture, California Society of CPAs, 50 participants. (January 25, 2008).

Management/Executive Development, SanMar, Inc., 15 participants. (January 23, 2008).

Management/Executive Development, California Parks and Recreation Service, 60 participants. (November 5, 2006 - November 6, 2006).

Workshop, California Parks and Recreation Service, 20 participants. (July 18, 2006 - July 19, 2006).

Publications

Rhodes, K. B. (2013). Managing Conflict in Family Business. New York: Palgrave McMillan.

Rhodes, K. B. (2015). Six Characteristics of Virtuous Organizations: A Roadmap Taken from Family Business Success. Graziadio Business Review, 18(1), http://gbr.pepperdine.edu/2015/06/six-characteristics-of-virtuous-organizations/.

Rodriguez, E., Rhodes, K. B., Aguirre, G. (2014). Intervention for High School Latino Students in Preparing for College: Steps for Consideration. Journal of Hispanic Higher Education, SAGE Publishing(DOI: 10.1177/1538192714551369), http://jhh.sagepub.com/content/early/2014/09/26/1538192714551369.full.pdf+html.

Tompkins, T. C., Rhodes, K. B. (2012). Groupthink and the Ladder of Inference: Increasing Effective Decision Making. The Journal of Human Resource and Adult Learning, 8(2), 84-90.

Tompkins, T. C., Wallis, N. C., Rhodes, K. B. (2006). Gen Y and Organizational Life: Are network groups unnecessary, or are young managers naive? GBR, 2006(3).

Rhodes, K. B. (2006). Six Components of a Model for Workplace Spirituality. Graziadio Business Report, 2006, Vol 2.

Rhodes, K. B., Mallette, L. A., Evans, L. A. (in press). Review and Ethics of Website and E-mail Monitoring by Employers. London: i-Society.

Rhodes, K. B. (2012). Maximizing the Triple Bottom Line through Spiritual Leadership. Palo Alto, CA: Stanford University Press.

Rhodes, K. B. (Presenter Only), Preparing for Succession in the Family Business, "Leadership Development in Family Business," Family Business Center at the Universidad de Monterrey, Universidad de Monterrey, Mexico.

Rhodes, K. B. (Presenter & Author), "Succession Planning," Maui, Hawaii.

Rhodes, K. B., Center for Family-Owned Business, "Managing Conflict in the Family Enterprise," Centenary College, Frost School of Business, Shreveport, LA. (January 27, 2016).

Rhodes, K. B., Next Generation Leaders Conference - Family Business, "Managing Conflict in the Family Business," National Beer Wholesalers Association, Denver, CO. (August 4, 2015).

Rhodes, K. B., Emerging Family Leaders, "Continuity Panning in the Family Enterprise," J.P. Morgan, New York, NY. (June 24, 2015).

Chesley, J. A. (Presenter & Author), Rhodes, K. B. (Presenter & Author), Spivey, E. (Author Only), Western Academy of Management 2015, "Emotional Intelligence and Entrepreneurial Growth," Western Academy of Management, Kauai, HI. (March 2015).

Rhodes, K. B., Stanislaus Family Business Forum, "Strategic Planning in the Family Business," Stanislaus Business Forum, Modesto, CA. (May 2, 2014).

Rhodes, K. B., Center for Family Business, "Strategic Planning in the Family Business," UNIVERSIDAD DE MONTERREY, Monterrey, MX. (September 5, 2013).

Feyerherm, A. E. (Presenter & Author), Rhodes, K. B. (Presenter Only), Graziadio Academic Forum, "Creating the Perfect Blend: Building Better Classes," Graziadio School, West LA campus. (June 11, 2013).

Rhodes, K. B., Family Business Conference, "Continuity Panning in the Family Enterprise," University of Louisville Family Business Center, Louisville, KY. (May 22, 2012).

Rhodes, K. B., U of L College of Business, Family Business Center Conference, "Successful Succession Planning," University of Louisville, Louisville, KY. (May 22, 2012).

Rhodes, K. B., Family Business Conference, "Leadership Development in Family Business," Inland Press, San Antonio. (February 27, 2012).

Rhodes, K. B., Family Business Conference, "Strategic Planning in the Family Business," Saginaw Valley State University, Saginaw, MI. (February 22, 2012).

Chesley, J. A. (Presenter & Author), Rhodes, K. B. (Presenter & Author), Institute of Applied and Behavioral Management Conference, "The Perceived Role of Mentorship in Entrepreneurial Ventures," International Behavior and Management, Orlando, FL. (October 13, 2011).

Rhodes, K. B. (Presenter Only), "Forum", "Managing Successful Family Business," KQED Public Radio, San Francisco, CA. (July 11, 2009).

Rhodes, K. B. (Presenter Only), Master of Science in Conflict Management, "Psychology of Conflict," Lipscomb University, Nashville, TN. (May 15, 2009).

Rhodes, K. B. (Presenter Only), Successful Family Businesses in Manhattan, "Building Sustainability," Fordham University, Harvard Club, New York, NY. (April 23, 2009).

Rhodes, K. B. (Presenter Only), Association of Fundraising Professionals, International Conference, "Organizational and Leadership Development," Association of Fundraising Professionals, San Diego, CA. (April 1, 2008).

Rhodes, K. B. (Presenter Only), California Association of Dental Assisting Teachers Conference, "Organizational and Leadership Development," California Association of Dental Assisting Teachers, San Diego, CA. (March 14, 2008).

Rhodes, K. B., California Society of CPAs Conference, "Ethical Decision Making," California Society of CPAs, Newport Beach, CA. (January 25, 2008).

Rhodes, K. B., California Building Industry Association Meeting, "Ethical Decision Making," California Building Industry Association, Palm Springs. (October 31, 2007).

Rhodes, K. B. (Presenter Only), Gates Foundation Strategic Planning, "Strategic Funding Planning," Gates Foundation, Seattle, WA. (September 6, 2007).

Rhodes, K. B. (Presenter Only), California Parks and Recreation Society Annual Conference, California Parks and Recreation, Anaheim, CA. (June 27, 2007).

Rhodes, K. B. (Discussant), MBAM. (2006).

Rhodes, K. B., National Association for the Education of Young Children Conference, "Incorporating Organization Effectiveness," National Association for the Education of Young Children, Atlanta, GA. (November 18, 2006).

Mallette, L. A. (Author Only), Evans, L. (Author Only), Rhodes, K. B. (Presenter & Author), i-Society Conference, "E-Society, E-Mail Monitoring, and E-Entrapment: Rethinking How we Work: The Ethics of E-mail Monitoring, E-entrapment and Cyber-stings," i-Society, Miami FL. (August 2006).

Rhodes, K. B., Boeing Leadership Academy, "Ascendant Leadership," Boeing Corporation, Long Beach, CA. (May 19, 2006).

Rhodes, K. B., Straus Institute for Dispute Resolution / Church Relations. (March 5, 2006).

Rhodes, K. B., Christian Scholars Conference, "CULTURAL CHARACTERSTICS OF A SPIRITUAL ORGANIZATION: WHAT DOES WORKPLACE SPIRITUALY LOOK LIKE IN FAITH BASED ORGANIZATIONS?," Malibu, California. (July 23, 2005).

Mallette, L. A. (Author Only), Evans, L. (Author Only), Rhodes, K. B. (Presenter & Author), Ethics and Technology Conference, "Rethinking How we Work: The Ethics of E-mail Monitoring, E-entrapment and Cyber-stings," Ethics Society, St. Louis MO. (June 2005).

Rhodes, K. B., Mallett, L., Ethics and Technology Conference, "The Ethics of Workplace Internet and Email Monitoring by Employers," Louisana State University. (June 25, 2005).

Rhodes, K. B. (Discussant), Center for Faith and Learning. (May 13, 2005).

Rhodes, K. B., Church Relations. (2004).

Rhodes, K. B., Mallette, L. Wayne, Western Business and Management Association Conference, "Review and Ethics of Website and Email Monitoring by Employers," Las Vegas, NV. (October 12, 2004).

Rhodes, K. B., Christian Scholars Conference, "Paying Attention to the Roots of Organizational Culture: Implications for Change in Faith Based Institutions of Higher Education," Rochester, Michigan. (July 16, 2004).

Rhodes, K. B., Western Organizational and Management Teaching Conference, "Effectively Utilizing Online Learning Environments," Malibu, CA. (February 21, 2004).

Rhodes, K. B. (Co-Principal), Griffy-Brown, C. C. (Principal), Chun, M. W. S. (Co-Principal), Whithall, B. (Co-Principal), "Equipping the Next Wave of Values-Centered Leaders: A Government, Industry, and University Partnership Providing Ongoing Certification for Executives and Alumni in Risk Management and Cybersecurity," Sponsored by Waves of Innovation, Pepperdine University. (January 1, 2016 - January 1, 2018).

Chesley, J. A., Rhodes, K. B., Reddy, D. The Perceived Role of Mentorship in Entrepreneurial Ventures.

Rhodes, K. B. Managing in the 21st Century: Transforming Toward Mutual Growth. Palo Alto, CA: Stanford University Press.

Service

Editorial and Review Activities

Ad Hoc Reviewer, Abstracts, "Cultural Intelligence," GBR, 1 review.

Invited Manuscript Reviewer, "Journal of Behavioral and Applied Management," 1 review. (January 1, 2017 - February 15, 2017).

Invited Manuscript Reviewer, "Fundamentals of Organizational Behavior: An Evidence-Based Approach," Sage Publishing. (February 12, 2014 - April 30, 2014).

Department

Committee Member, MSOD, Member. (September 2006 - Present).

Committee Member, EDOL. (January 2000 - Present).

Committee Member, MSML, Member. (September 1, 2009 - December 31, 2014).

Committee Member, EDOC. (January 2003 - December 2013).

Pepperdine University

Graduate School of Education and Psychology, Member. (January 2004 - January 2005).

Professional

Workshop Organizer, Leadership Outfitters, Inc. (November 2004 - Present).

Committee Member, Academy of Management, Member. (August 1, 2007 - December 31, 2009).

PS ARTS. (June 2005 - August 2006).

Public/Community

Board of Directors of a Company, Mulangaza Project, Member. (January 1, 2005 - Present).

Culver Palms Church of Christ, Member. (July 2004 - Present).

Board of Directors of a Company, Shanti OC, Member. (January 1, 2001 - Present).

Board of Directors of a Company, OC Women's Chorus, Member. (August 1, 2008 - December 31, 2014).

Professional Coaching, Broadway Church of Christ. (April 2004 - January 2006).

Workshop Organizer, Christ Chapel of the Valley. (May 2005).

Workshop Organizer, Los Angeles Metropolitan Community Church. (March 2005).

School

Committee Member, Online MBA. (January 2014 - Present).

Board of Advisors of a Company, Lubbock Christian University, Vice President. (2005 - Present).

Administrative Assignment, Dean, Graduate School of Education and Psychology. (1995 - Present).

Committee Member, Discipline Committee for GSBM, Member. (January 1, 2017 - December 31, 2017).

Administrative Assignment, Dean, Graduate School of Education and Psychology. (March 1, 2006 - August 30, 2007).

Committee Member, Graziadio Business School, Member. (January 2004 - October 2005).

Consulting

Management, Family Business Consulting Group, Inc., Chicago, IL. (January 2007 - Present).

Rhodes, K. B. (2013). Managing Conflict in Family Business. New York: Palgrave McMillan.

Rhodes, K. B. (2015). Six Characteristics of Virtuous Organizations: A Roadmap Taken from Family Business Success. Graziadio Business Review, 18(1), http://gbr.pepperdine.edu/2015/06/six-characteristics-of-virtuous-organizations/.

Rodriguez, E., Rhodes, K. B., Aguirre, G. (2014). Intervention for High School Latino Students in Preparing for College: Steps for Consideration. Journal of Hispanic Higher Education, SAGE Publishing(DOI: 10.1177/1538192714551369), http://jhh.sagepub.com/content/early/2014/09/26/1538192714551369.full.pdf+html.

Tompkins, T. C., Rhodes, K. B. (2012). Groupthink and the Ladder of Inference: Increasing Effective Decision Making. The Journal of Human Resource and Adult Learning, 8(2), 84-90.

Tompkins, T. C., Wallis, N. C., Rhodes, K. B. (2006). Gen Y and Organizational Life: Are network groups unnecessary, or are young managers naive? GBR, 2006(3).

Rhodes, K. B. (2006). Six Components of a Model for Workplace Spirituality. Graziadio Business Report, 2006, Vol 2.

Rhodes, K. B., Mallette, L. A., Evans, L. A. (in press). Review and Ethics of Website and E-mail Monitoring by Employers. London: i-Society.

Rhodes, K. B. (2012). Maximizing the Triple Bottom Line through Spiritual Leadership. Palo Alto, CA: Stanford University Press.

Rhodes, K. B. (Presenter Only), Preparing for Succession in the Family Business, "Leadership Development in Family Business," Family Business Center at the Universidad de Monterrey, Universidad de Monterrey, Mexico.

Rhodes, K. B. (Presenter & Author), "Succession Planning," Maui, Hawaii.

Rhodes, K. B., Center for Family-Owned Business, "Managing Conflict in the Family Enterprise," Centenary College, Frost School of Business, Shreveport, LA. (January 27, 2016).

Rhodes, K. B., Next Generation Leaders Conference - Family Business, "Managing Conflict in the Family Business," National Beer Wholesalers Association, Denver, CO. (August 4, 2015).

Rhodes, K. B., Emerging Family Leaders, "Continuity Panning in the Family Enterprise," J.P. Morgan, New York, NY. (June 24, 2015).

Chesley, J. A. (Presenter & Author), Rhodes, K. B. (Presenter & Author), Spivey, E. (Author Only), Western Academy of Management 2015, "Emotional Intelligence and Entrepreneurial Growth," Western Academy of Management, Kauai, HI. (March 2015).

Rhodes, K. B., Stanislaus Family Business Forum, "Strategic Planning in the Family Business," Stanislaus Business Forum, Modesto, CA. (May 2, 2014).

Rhodes, K. B., Center for Family Business, "Strategic Planning in the Family Business," UNIVERSIDAD DE MONTERREY, Monterrey, MX. (September 5, 2013).

Feyerherm, A. E. (Presenter & Author), Rhodes, K. B. (Presenter Only), Graziadio Academic Forum, "Creating the Perfect Blend: Building Better Classes," Graziadio School, West LA campus. (June 11, 2013).

Rhodes, K. B., Family Business Conference, "Continuity Panning in the Family Enterprise," University of Louisville Family Business Center, Louisville, KY. (May 22, 2012).

Rhodes, K. B., U of L College of Business, Family Business Center Conference, "Successful Succession Planning," University of Louisville, Louisville, KY. (May 22, 2012).

Rhodes, K. B., Family Business Conference, "Leadership Development in Family Business," Inland Press, San Antonio. (February 27, 2012).

Rhodes, K. B., Family Business Conference, "Strategic Planning in the Family Business," Saginaw Valley State University, Saginaw, MI. (February 22, 2012).

Chesley, J. A. (Presenter & Author), Rhodes, K. B. (Presenter & Author), Institute of Applied and Behavioral Management Conference, "The Perceived Role of Mentorship in Entrepreneurial Ventures," International Behavior and Management, Orlando, FL. (October 13, 2011).

Rhodes, K. B. (Presenter Only), "Forum", "Managing Successful Family Business," KQED Public Radio, San Francisco, CA. (July 11, 2009).

Rhodes, K. B. (Presenter Only), Master of Science in Conflict Management, "Psychology of Conflict," Lipscomb University, Nashville, TN. (May 15, 2009).

Rhodes, K. B. (Presenter Only), Successful Family Businesses in Manhattan, "Building Sustainability," Fordham University, Harvard Club, New York, NY. (April 23, 2009).

Rhodes, K. B. (Presenter Only), Association of Fundraising Professionals, International Conference, "Organizational and Leadership Development," Association of Fundraising Professionals, San Diego, CA. (April 1, 2008).

Rhodes, K. B. (Presenter Only), California Association of Dental Assisting Teachers Conference, "Organizational and Leadership Development," California Association of Dental Assisting Teachers, San Diego, CA. (March 14, 2008).

Rhodes, K. B., California Society of CPAs Conference, "Ethical Decision Making," California Society of CPAs, Newport Beach, CA. (January 25, 2008).

Rhodes, K. B., California Building Industry Association Meeting, "Ethical Decision Making," California Building Industry Association, Palm Springs. (October 31, 2007).

Rhodes, K. B. (Presenter Only), Gates Foundation Strategic Planning, "Strategic Funding Planning," Gates Foundation, Seattle, WA. (September 6, 2007).

Rhodes, K. B. (Presenter Only), California Parks and Recreation Society Annual Conference, California Parks and Recreation, Anaheim, CA. (June 27, 2007).

Rhodes, K. B. (Discussant), MBAM. (2006).

Rhodes, K. B., National Association for the Education of Young Children Conference, "Incorporating Organization Effectiveness," National Association for the Education of Young Children, Atlanta, GA. (November 18, 2006).

Mallette, L. A. (Author Only), Evans, L. (Author Only), Rhodes, K. B. (Presenter & Author), i-Society Conference, "E-Society, E-Mail Monitoring, and E-Entrapment: Rethinking How we Work: The Ethics of E-mail Monitoring, E-entrapment and Cyber-stings," i-Society, Miami FL. (August 2006).

Rhodes, K. B., Boeing Leadership Academy, "Ascendant Leadership," Boeing Corporation, Long Beach, CA. (May 19, 2006).

Rhodes, K. B., Straus Institute for Dispute Resolution / Church Relations. (March 5, 2006).

Rhodes, K. B., Christian Scholars Conference, "CULTURAL CHARACTERSTICS OF A SPIRITUAL ORGANIZATION: WHAT DOES WORKPLACE SPIRITUALY LOOK LIKE IN FAITH BASED ORGANIZATIONS?," Malibu, California. (July 23, 2005).

Mallette, L. A. (Author Only), Evans, L. (Author Only), Rhodes, K. B. (Presenter & Author), Ethics and Technology Conference, "Rethinking How we Work: The Ethics of E-mail Monitoring, E-entrapment and Cyber-stings," Ethics Society, St. Louis MO. (June 2005).

Rhodes, K. B., Mallett, L., Ethics and Technology Conference, "The Ethics of Workplace Internet and Email Monitoring by Employers," Louisana State University. (June 25, 2005).

Rhodes, K. B. (Discussant), Center for Faith and Learning. (May 13, 2005).

Rhodes, K. B., Church Relations. (2004).

Rhodes, K. B., Mallette, L. Wayne, Western Business and Management Association Conference, "Review and Ethics of Website and Email Monitoring by Employers," Las Vegas, NV. (October 12, 2004).

Rhodes, K. B., Christian Scholars Conference, "Paying Attention to the Roots of Organizational Culture: Implications for Change in Faith Based Institutions of Higher Education," Rochester, Michigan. (July 16, 2004).

Rhodes, K. B., Western Organizational and Management Teaching Conference, "Effectively Utilizing Online Learning Environments," Malibu, CA. (February 21, 2004).
Rhodes, K. B. (Co-Principal), Griffy-Brown, C. C. (Principal), Chun, M. W. S. (Co-Principal), Whithall, B. (Co-Principal), "Equipping the Next Wave of Values-Centered Leaders: A Government, Industry, and University Partnership Providing Ongoing Certification for Executives and Alumni in Risk Management and Cybersecurity," Sponsored by Waves of Innovation, Pepperdine University. (January 1, 2016 - January 1, 2018).
Chesley, J. A., Rhodes, K. B., Reddy, D. The Perceived Role of Mentorship in Entrepreneurial Ventures.
Rhodes, K. B. Managing in the 21st Century: Transforming Toward Mutual Growth. Palo Alto, CA: Stanford University Press.