Soo Jeong (Chris) Hong, PhD

Visiting Professor of Decision Sciences

Graziadio Business School

818.702.1328

Biography

Soo Jeong (Chris) is a full-time member of the Pepperdine Graziadio Business School faculty. Her research interests include media information effects on financial markets, consumer & supplier choices in the sharing economy, and business analytics predicting and explaining these ICT-driven phenomena. In addition to her current projects, she co-authored articles published in International Journal of Agricultural Management, China Economic Review, and Meat Science.

Prior to joining academia, Dr. Hong worked for four and a half years at the Korea Housing Finance Corporation; her primary role was issuing mortgage-backed securities. She also worked for KB Kookmin Bank in Korea.

Education

PhD, Michigan State University, 2018
Information and Media Studies, Minor: Information Technology Management
MS, University of Texas at Austin, 2013
Statistics
BS, Yonsei University, Seoul, Korea, 2007
Economics, Statistics

Research
Awards

S Hong, J Bauer, K Lee, and N Granados. (2020) “Drivers of Supplier Participation in Ride-Hailing Platforms,” Journal of Management Information Systems,37 (3), pp. 602-630.
S Hong, J Bauer, K Lee, and N Granados. (2020) “Effects of Flexibility, Security, and Information Features on Supplier Participation in the Sharing Economy: An Empirical Study,” In Proceedings of the 53rd HICSS 2020.
S Hong. “Assessing Economic Value of Reducing Perceived Risk in the Sharing Economy: The Case of Ride-Sharing Services,” In Proceedings of the 23rd Annual AMCIS 2017, Boston, MA.
D Ortega, H Wang, L Wu, and S Hong. (2015) “Retail Channel and Consumer Demand for Food Quality in China,” China Economic Review (36), pp. 359-366.
D Ortega, S Hong, N Olynk, H Wang, and L Wu. (2015) “Chinese Aquaculture Farmers’ Value System and On-farm Decision Making,” International Journal of Agricultural Management (4:3), pp. 93-99.
D Ortega, S Hong, H Wang, and L Wu. (2016) “Emerging Markets for Imported Beef in China: Results from a Consumer Choice Experiment in Beijing,” Meat Science.

50th Anniversary Research Award, Pepperdine University, 2019
AMCIS Doctoral Consortium Fellow, AIS, 2017
Summer Research Excellence Fellowship, Michigan State University, 2017, 2018
Marie Louise Gephart Donnell Scholarship, Michigan State University, 2017
Best-of-the-Symposium Prize, PhD Research Symposium, Michigan State University, 2016
Janet L. Loria Scholarship, Michigan State University, 2016
Top Student Paper, Communication Technology Division, AEJMC, 2015

Topics

Media Impacts on Financial Markets
Business Analytics
Platform Economy
Platform Governance

Courses

DESC 593 Applied Data Analysis
DESC 603 Quantitative Business Analysis
DESC 618 Applied Data Analytics
DESC 626 Simulation Modeling
DESC 656 Quantitative Analysis for Business Operations