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Pepperdine | Graziadio Business School
Soo Jeong "Chris" Hong

Soo Jeong (Chris) Hong, PhD

Visiting Professor of Decision Sciences
Graziadio Business School


Soo Jeong (Chris) is a full-time member of the Pepperdine Graziadio Business School faculty. Her research interests include media information effects on financial markets, consumer & supplier choices in the sharing economy, and business analytics predicting and explaining these ICT-driven phenomena. In addition to her current projects, she co-authored articles published in International Journal of Agricultural Management, China Economic Review, and Meat Science.

Prior to joining academia, Dr. Hong worked for four and a half years at the Korea Housing Finance Corporation; her primary role was issuing mortgage-backed securities. She also worked for KB Kookmin Bank in Korea.


  • PhD, Michigan State University, 2018 
    Information and Media Studies, Minor: Information Technology Management

  • MS, University of Texas at Austin, 2013

  • BS, Yonsei University, Seoul, Korea, 2007
    Economics, Statistics

  • S Hong, J Bauer, K Lee, and N Granados. (2020) “Drivers of Supplier Participation in Ride-Hailing Platforms,” Journal of Management Information Systems,37 (3), pp. 602-630.
  • S Hong, J Bauer, K Lee, and N Granados. (2020) “Effects of Flexibility, Security, and Information Features on Supplier Participation in the Sharing Economy: An Empirical Study,” In Proceedings of the 53rd HICSS 2020.
  • S Hong. “Assessing Economic Value of Reducing Perceived Risk in the Sharing Economy: The Case of Ride-Sharing Services,” In Proceedings of the 23rd Annual AMCIS 2017, Boston, MA.
  • D Ortega, H Wang, L Wu, and S Hong. (2015) “Retail Channel and Consumer Demand for Food Quality in China,” China Economic Review (36), pp. 359-366.
  • D Ortega, S Hong, N Olynk, H Wang, and L Wu. (2015) “Chinese Aquaculture Farmers’ Value System and On-farm Decision Making,” International Journal of Agricultural Management (4:3), pp. 93-99.
  • D Ortega, S Hong, H Wang, and L Wu. (2016) “Emerging Markets for Imported Beef in China: Results from a Consumer Choice Experiment in Beijing,” Meat Science.
  • Deloitte Academic Research Award, Korean Accounting Association Summer International Conference, 2021
  • 50th Anniversary Research Award, Pepperdine University, 2019

  • AMCIS Doctoral Consortium Fellow, AIS, 2017

  • Summer Research Excellence Fellowship, Michigan State University, 2017, 2018

  • Marie Louise Gephart Donnell Scholarship, Michigan State University, 2017

  • Best-of-the-Symposium Prize, PhD Research Symposium, Michigan State University, 2016

  • Janet L. Loria Scholarship, Michigan State University, 2016

  • Top Student Paper, Communication Technology Division, AEJMC, 2015


  • Media Impacts on Financial Markets

  • Business Analytics

  • Platform Economy

  • Platform Governance


  • ISTM 619 Technology and Operations Management
  • DESC 593 Applied Data Analysis

  • DESC 603 Quantitative Business Analysis

  • DESC 618 Applied Data Analytics

  • DESC 626 Simulation Modeling

  • DESC 656 Quantitative Analysis for Business Operations