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Pepperdine | Graziadio Business School

Faculty Spotlight: Greg Morrow

Kyle Murphy

Graziadio Spotlight Stories

Affordable housing or housing affordability?

"Many people are concerned that there is not enough affordable housing (units set aside for low and moderate income households), but I think the bigger issue is housing affordability which is an issue of supply and demand. The problems caused by skyrocketing housing costs stem, in part, from land use regulations that are constraining our ability to meet housing demand. The result is that we are not building enough housing units to meet demand in California and consequently prices are being driven up. I believe that people on both sides of the aisle are starting to realize that many of the policies we have put in place have had unintended negative consequences over the years. If we are not producing enough housing it has a disproportionate impact on our most vulnerable and low income residents and is also squeezing out the middle-class."

Returning to the City of Angels

"I am an architect, planner and urban designer by trade and I used to work in real estate development in Los Angeles so I am delighted to be back in the City of Angels. And I am thrilled to be heading up the Fred Sands Institute of Real Estate. I see tremendous opportunity for Pepperdine Graziadio to train professionals from entry-level to executives in real estate, be a thought-leader in key real estate issues, and to produce high caliber research that will help guide future real estate policies and initiatives."

The Fred Sands Institute of Real Estate

"There are three pillars of the Fred Sands Institute: education, research and engagement. On the education side, starting this fall we are launching a Master of Science in Real Estate. This is a one-year program where students gain finance, law, economics, leadership, negotiation, project management, and decision-making skills to position them as in-demand analysts and managers in real estate and debt/equity markets. We also plan to offer professional certificates in real estate and other continuing educational opportunities for real estate executives.

On the research side, our faculty will produce high quality empirical research that shows the challenges that exist in the current real estate market as well as the opportunities for reform. By building a robust research program, we will publish papers each year and plan to host an annual real estate symposium.

Lastly, engagement is a big part of what we plan to do at the Fred Sands Institute. Our goal is to not only educate professionals and produce relevant research, but to become a part of the dialogue about real estate policies, issues and emerging trends. This may include opening, for example, about the statewide issues such as reforming the California Environmental Quality Act (CEQA) and the reliance of cities on impact fees post Proposition 13. We also want to examine local issues such as parking reform which would look at reducing the number of parking spaces required and thereby increasing the number of housing units that could be built. There are many opportunities ahead for the Fred Sands Institute and I'm very excited to be at Pepperdine Graziadio leading this effort."

About Greg Morrow

Greg Morrow is the new Executive Director of the Fred Sands Institute of Real Estate and Fred Sands Executive Professor of Real Estate. Originally from Canada, Greg received two master's degrees from MIT and his PhD in urban planning and development from UCLA. Prior to joining Pepperdine Graziadio, he was the Richard Parker Professor of Metropolitan Growth and Change, a joint appointment in the Haskayne School of Business and Faculty of Environmental Design at the University of Calgary.

In 2015, Greg authored an opinion piece in the Los Angeles Times about How to make Los Angeles more affordable and more livable. He and his wife are proud parents of six year old twin girls and are thrilled to be back in Los Angeles.