William Robert Smith Jr., PhD, PCM

Professor of Marketing; Academic Director, Presidents and Key Executives MBA Program

GSBM Instruction

Phone: (310) 568-2326

Email: william.smith@pepperdine.edu

William Robert Smith Professor of Marketing

Dr. Smith is an accomplished educator, former bank president, and principal in international agricultural enterprises. He is particularly interested in international marketing strategy, sales management, and organizational buying behavior. An active and frequently published researcher and writer, Dr. Smith is author of the book Exchange Rates and Prices: The Case of United States Imports. His work also has appeared in such publications as the Journal of Marketing Education and the International Marketing Review.

University of North Carolina

Doctor of Philosophy

University of Arkansas

Master of Business Administration

University of Arkansas

Bachelor of Science in Business Administration

Graziadio Business Review

The Link Between Price and Profit Margin in a Global Market

Will Marketers Survive the Information Age?

GBR Case Study