Charles W Fojtik, DBA

Professor of Marketing

Emeritus

Phone: (310) 568-5500

Email: charles.fojtik@pepperdine.edu

Charles W Fojtik Professor of Marketing

During his 38-year career at Pepperdine University, Dr. Fojtik taught at one time or another in virtually every degree program offered by the Graziadio School. He worked closely with managerial and executive students in the creation of over 500 strategic marketing plans. He also headed the Delphi Bureau, an independent marketing consulting firm. Clients sought his expertise in assessing market potential, developing marketing plans, and creating market-driven organizations. He has worked with Suzuki of America, Ralph's Grocery Company, and Southern California Edison as well as numerous small high-tech start-up organizations. Upon his retirement, he and his wife Pamela moved to Idyllwild California where he is pursuing a second career in acting.

University of Southern California

Doctor of Business Administration

University of Southern California

Master of Business Administration

Northwestern University

Bachelor of the Arts

Graziadio Business Review

Calculating the Strategic Value of Customer Satisfaction

Conversation with McDonald’s Mike Roberts

Customer Satisfaction Measurement

Boosting Country Club Memberships With Innovative Marketing and Pricing Concepts