Door hangers have been used for quite a while now as a way of marketing to specific neighborhoods. In fact, there has to be at least one moment in time that you have noticed a door hanger on, if not your own, doors within your community. It may have even been in a hotel. Regardless of where you may have seen door hangers, the purpose of this marketing method is to advertise for a specific event or product and to target a specific location.
Top Reasons to Use Door Hangers
If you are a local business owner, door hangers can be quite efficient. Plus, you can fit in a nice walk around the area in which your business is located and place hangers on doorknobs for residents to easily see. With door hangers, you are able to target people based on their geographic location since they live close to where your business is located. You can even hire people to go to other surrounding areas of your business to pass out these door hangers and spread the word about your business. Door hangers allow you to reach a bunch of customers and gain new customers in little to no time at all.
Door hangers work well because they require the customer to engage. They cannot help but be exposed to your brand and message as they remove the door hanger from their front doors. Plus, this marketing media is much less intrusive as knocking on doors and engaging customers face-to-face. Many cities now have soliciting laws in place, but many of them still allow door hangers since this form of marketing is not considered as aggressive as door-to-door sales calls.
Developing the Design for Your Door Hangers
While door hangers are definitely a great and fairly easy method of marketing, you still have to put time and effort into putting the design together. Here are some points to consider:
- Use both sides: it’s often just a few cents more to have a full color design on both sides.
- Keep the front very simple with your brand and simplified message.
- Use the back of the design for details, such as expiration dates, a map, your extended contact information, etc.
- ALWAYS have a call to action: “call now”, “drop by today”, “use this coupon”, etc.
- Use a QR code to help them get to your website easily – just make sure it leads to a landing page specifically for this campaign.
- Include your most important contact information on BOTH sides.
- Integrate your brand/logo into the design so that if they visit your site/business they make the visual connection.
These are just a few ways to get the most out of your design. The biggest benefit to door hanger marketing is that potential customers MUST interact with your advertisement, if only for a moment. The downside is the extra logistics required to place them. But with a little planning and careful implementation, you can get a very efficient door-to-door marketing campaign launched and reach a large targeted group of customers in a relatively short amount of time.
Tara Hornor
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