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Upcoming Events
How Pinterest is Changing How Companies Use Facebook
The marketing E2B project for Spring 2012 is collaborating with Farmers Insurance. The company wishes to launch social media efforts to migrate fans to its corporate Facebook page, and then to local agent pages. It’s their hope that they can … Continue
How Are You Spending Social Enterprise Week?
Are You Taking Advantage of Social Enterprise Week? Continue
Posted in Club News, Get Involved, Marketing, Social Enterprise, Values-Centered
Tagged Social Enterprise Week
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Why MBAs Should Pay Attention to 2011′s Holiday Sales Hangover
Whether B-school students envision a future in IT, sales, marketing, finance, or C-level management, learning as much as possible about state-of-the-art shopping-related platforms is critical. The growing influence of online tools, prominent during the recent 2011 holiday shopping season, help B-school grads make a strong statement in the U.S. marketplace. Continue
Posted in Finance, Guest Voice, Marketing, Social Enterprise, Strategy
Tagged 4Q sales, black friday, cyber monday, projected holiday sales
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4 Reasons to Use Social Media to Market Your New Business
If you’re an entrepreneur, you’ve likely been told the importance of social media marketing time and time again. You’ve heard which sites to use, how to connect and when to update. But something that seems to be left out all too often is why — the reasons that make it worthwhile for new business owners to use social media as a marketing tool. Continue
Posted in Entrepreneurship, Guest Voice, Marketing, Social Networking
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Secrets to Successful Holiday Marketing
With the holiday shopping season heading into high gear, what do small business owners need to know to grab their share of customers’ holiday spending? Start by being aware of some of the challenges that retailers face this year. “Businesses … Continue
