Many businesses are starting to invest more in more in their IT services. A recent component of building a company brand involves social media. There are a few different ways to distinguish yourself from competitors and bring value to your company through the internet. Below is a list of sources that anyone can use to build blogs, increase awareness of your company, find current market trends, and get feedback from customers.
digg.com
"∫Digg is a website that brings together and features the best of the Internet by using the submissions and votes of thousands of users," describes Internet marketing consultant Brent Csultoras. "∫Members of Digg find and submit interesting, newsworthy, funny or useful pages from around the Internet. There are various rules about what and how you submit this content, mostly to try and avoid spammers making too much noise on the site."
www.stumbleupon.com
Explains Problogger guest blogger Skellie, "When you come across something you like online you can vote for it with a button on your toolbar. The page is then shared with others who have similar interests.When you're bored, or looking for inspiration, click "≤Stumble!' and great pages others have liked will be shared with you."
www.wordpress.com
"∫Setting up and using WordPress is easy," says businessblogsetup.com. "∫The software is designed to be a full blown end user web based software application. What this means is that if you can use the basic functions of a word processing program, you should be able to easily use WordPress. Once you have created a theme for your site, adding content is simple. You just have to click "∫Write a New Post," add your content and then click publish. The text editing can be done within WordPress, including adding formatting and multiple fonts or you can simply copy and paste from your word processing program to WordPress in your browser."
www.linkedin.com
Dan Klamm on Student Branding Blog says, "∫With more than 45 million users, the site lets you tap into a wealth of connections for the purpose of career networking. Beyond this, LinkedIn gives you a platform to develop and express your professional identity. If you don't have a website or blog, it may be the only means by which to represent yourself as a budding professional online."
mixx.com
"∫This site will help you to submit some of your interesting content such as travel plans, business or even share some of your favorite stuffs. This social media site combines bookmarking and social networking," describes Social Media Watch.
www.reddit.com
CrunchBase explains, "∫Launched in 2005, Reddit is a social news website that displays news based on your personal preferences and what the community likes. Your preferences are determined based on your history of voting stories up or down."
delicious.com
According to Lifehack, "∫Del.icio.us is an excellent system for archiving your favorite information from across the Net, tracking hot topics, and discovering new and useful sites. The power of del.icio.us comes in the form of it's "∫collective intelligence", which is constantly adding, reviewing, and filtering new information."
facebook.com
The folks at Mashable.com write, "∫Facebook is a massively successful social networking service that grew to prominence in virtually no time. It's not hard to see why: its features and tools are highly appealing, and Facebook users are extremely well networked in real life. Rumors of an acquisition continue to circulate, with some estimates putting the price in the billions of dollars. In the short term, however, Facebook plans to go it alone, continuing to build out one of the world's most successful social networks."
www.twitter.com
Twitter is the most active Web presence and generates most conversational volume on the Web, making it the number one social brand, according to Mashable.com. "∫One of the most clearly beneficial things for new users to do is to find other Twitterers that talk about the topics they're interested in," they advise. "∫Getting fed a stream of tweets on topics you actually care about will go a long way toward making Twitter more useful and interesting, right off the bat."
flickr.com
Explains Mahalo, "∫Flickr is one of the most popular photo-sharing sites on the Internet. Owned by Yahoo!, Flickr offers its users a website where they can create free accounts that let them store, share, and explore digital photos. Flickr is also an online community, whose members share photos and mutual interests."
Best of all, the sources are all free!
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Thank you for the useful social media tips Ken. I’ve found that so much in business is about building relationships. Social media sites are a great tool for connecting with others and getting your brand out there. It also gives us access to people we might not otherwise meet.
Companies both online and offline are finally recognizing the power of social media marketing. Being able to approach you customer at there base level and establish a real relationship is a powerful way to do business. Many of the avenues you outlined are being exploited more and more and as this method of marketing expands the ideas that will develop will be even more exciting.
Thanks for the good insights into the world of social media marketing.
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