Blogging can a boost to your career. If you are in business school or have earned your degree, you are strategically minded and should either have your own blog or contribute to one, such as Graziadio Voice [sign-up]. Here is why and a few useful resources.
Blogs have become much more than online personal journals and diaries/photo albums for family and friends. A blog is an extension of one's resume, destinations where potential employers and customers might go for proof of CV claims.
Blogging is a marketing tool to drive interest and sales in a primary product. If the primary product is you, then having a blog or contributing to an existing one is leverage a MBA student or alumnus can use to stand apart in the marketplace.
Blogging on Graziadio Voice offers Pepperdine MBAs the distinctive opportunity to:
- Demonstrate your ability to communicate persuasively. The number one most common complaint corporate recruiters lament is that MBAs may excel at quantitative skills, but they often write poorly and are weak communicators. Candidates who show they can do both well are gold. A blog lets you practice and hone your abilities.
- Demonstrate expertise in a specialty or showcase an interest or passion
- Build a portfolio of content that explains, tracks and positions one's accomplishments. Blogging builds your personal brand. Have you led a company project or contributed to an E2B case? How were you successful? What lessons or skills are transferable? After all, a resume can only say so much.
- Increase your network and meet new people
- Improve your name's search value on Google. Assume hiring managers or people you meet are Googling you. They are!
- Claim "∫published author" on your resume and "∫selected to blog for the university".
A 2007 survey by Ponemon Institute found that:
- 35 percent of hiring managers use Google to do online background checks on job candidates
- 23 percent look people up on social networking sites.
- About one-third of those Web searches lead to rejections, according to the survey.
Useful Resources
Along with using LinkedIn, Facebook, Twitter or any number of social networking tools, blogging can be a career-booster. It can be hard and time-consuming work but you are branding your name, improving your skills and your career opportunities by doing it.
Blogs on how to blog and what to blog about, and even how to make money blogging, are plentiful. The websites Problogger, Copyblogger and chrisbrogan.com are among the most influential resources. Here is a selection of links for quick reference.
Tips On Writing Content For Your Blog
Ten Tips for Writing a Blog Post
75 Resources That Will Help You Write Better Content
100 Blog Topics I Hope You Write
25 Ways to Build Your Community
Nine Ways to Promote Your Blog Posts
How to Get Blog Readers to Pay Attention
Related posts:
Yes blogs have became very important these days, also it adds value to your online image. I have also read a post that mentioned that hiring managers also Google to check the applicant background.
So blogging and putting your resume online will improve your online presence and gives a good impression to employer.