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Executive Education

Certificate in Strategic Corporate Social Responsibility

Managing Businesses in Sustainable Practices, Environmental Stewardship, Ethical Responsibility and Financial Strength

Next Offering: To Be Determined


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The Certificate in Strategic Corporate Social Responsibility is a two-day program focused on teaching business leaders the complexities of sustainability, corporate social responsibility, and ethics, and how these tie into producing a superior product that generates financial growth. The program goes a step beyond "the triple bottom line" – People, Planet, Profits – and adds a fourth factor to the equation: Product. Delivery of a quality product or service is essential for a sustainable competitive advantage in any business. The program is developed and led by Dr. Michael Crooke, the Pepperdine faculty lead for the SEER Certificate program.

Certificate Learning Objectives:

Participant Testimonials

“I was incredibly impressed.”

“Absolutely fantastic instructors.”

“A powerful mix of theory and practical examples.”

“Great delivery.”

  • Study the SEER philosophy and model, in the context of the challenges and opportunities facing business and society.
  • Gain in depth knowledge of the four macro-values – Corporate Social Responsibility (People), Environmental Stewardship (Planet), Financial Strength (Profits), and Product/Service – illustrating the crux of the SEER philosophy.
  • Evaluate the process of making tough decisions, managing the tensions between the four macro-values.
  • Learn how these function as a system with many areas of overlap and interaction versus operating as stand-alone concepts.

Who Should Attend:

The Certificate in Strategic Corporate Social Responsibility program is a training program designed for business managers and executives. The course does not have pre-requisites, but will be taught at a graduate level so attendees should have a basic knowledge of business strategy and operations. The certificate qualifies for continuing education credit for CPAs licensed in CA and MCLE for attorneys licensed in California.

Meet Michael Crooke

Michael CrookeFormer Patagonia CEO Michael Crooke, Ph.D., is an assistant professor of strategy at the Graziadio School of Business and Management. Dr. Crooke coordinated the 2010 launch of the school's Certificate in Socially, Environmentally and Ethically Responsible (SEER) Business Strategy program and teaches the capstone course on responsible business practice. He also teaches classes on strategy and leadership for organizational success. Read more about Michael Crooke here. 

Michael Crooke Is One of Ford Motor Company and SHFT's 10 Innovators Changing Our World

Dr. Crooke is one of 10 innovators who will be profiled in a new documentary web series founded by producer Peter Glatzer and actor-filmmaker Adrian Grenier (Entourage), The Big SHFT: 10 Innovators Changing Our World.


Read more about The Big SHFT: 10 Innovators Changing Our World.

Read Michael Crooke's CNBC op-ed on how the new "benefit corporation" legal entity aims to balance both socially-minded business principles and profits.

Dates and locations may change. We will notify students of any changes in a timely manner.

Contact Us

For more information about the Certificate in Strategic Corporate Social Responsibility program, please contact:

Karel Kreshek
Interim Associate Director of Executive Education
(310) 568-5787(310) 568-5787