MEDIA EXPERTS

Practitioner Faculty of Economics
(310) 506-4048 (O)
donald.atwater@pepperdine.edu

Don Atwater comments on employment, workplace planning and human resources topics involving executive pay, Sarbanes-Oxley, staffing, training, and employee compensation and benefits. An economist with a global focus, his expertise include consumer credit and spending, gross domestic product, economic reform, national debt and urban planning and development. His international business interests span purchasing, supply chain management, retail, marketing demographics and Web 2.0 applications. continue

MEDIA EXPERTS

Professor of Management
(310) 508-8581 (O)
(310) 435-4001 (M)
otis.baskin@pepperdine.edu

Otis Baskin comments on family business, generational issues within business-owning families, leadership succession issues, development of next generation leaders in all types of organizations, and family ownership/governance structures. He also addresses topics related to business ethics, corporate board responsibility and codes of conduct for CEOs and business leaders. Baskin co-authored the book Effective Leadership in the Family Business, helping business-owning families understand the process of leadership and ways to improve it. continue

MEDIA EXPERTS

Professor of Decision Sciences
805-496-8762 (0)
818-429-4053 (M)
william.bleuel@pepperdine.edu

Bill Bleuel comments on customer satisfaction, customer loyalty, and customer service. His focus includes business services and support, call centers, business-to-business (B2B), business-to-consumer (B2C), and statistics. He is available to address topics related to quality assurance, e-loyalty, and how culture influences customer satisfaction. continue

MEDIA EXPERTS

Associate Professor of Entrepreneurship
(310) 568-5580 (O)
lcox@pepperdine.edu

Professor Larry Cox comments on the creative process of entrepreneurs and developing a business from initial idea through launch. He believes entrepreneurship education should not focus on the production of business plans, but rather foster greater creativity in generating interesting and plausible solutions to market problems. He addresses common problems faced by entrepreneurs, market targeting and segmentation, pitching new businesses and initial financing issues confronted by startups. continue

MEDIA EXPERTS

Assistant Professor of Information Systems
Director, Center for Applied Research
(310) 258-2824 (O)
mark.chun@pepperdine.edu

Mark Chun comments on IT/IS solutions, data management, technology innovation, systems integration, and the changing role and core competences of the chief information officer. He is available to address how organizations capture, manage and reuse the knowledge of its people for strategic advantage. He organizes Pepperdine University’s annual National Knowledge Management Conference.

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