Research has shown that strong network ties are critical for women entrepreneurs, especially when it comes to accessing capital, writes Pepperdine management professor Bernice Ledbetter, a contributor on Huffington Post. While women are making headway in securing financing, Pitchbook reports that women-founded companies represented 13 percent of Venture Capital deals through the first half of 2013. “Having strategic connections can help women navigate the complex investment environment and secure the financing they need to support their business,” she writes.
Dr. Ledbetter offers advice to women starting businesses. She highlights the importance of building a network, take advantage of numerous organizations dedicated to helping women succeed, and encourage women to find a mentor and then become one.
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