Socially-conscious media platform SHFT.com and Ford Motor Co. honors “10 innovators changing our world” in a series of web shorts titled THE BIG SHFT. Pepperdine management professor Michael Crooke, one of those 10 innovators, shares his passion for companies that successfully embed ethical values into the DNA of the organization and vocation to instill the same principles in his students.
The former Patagonia CEO is founding director of SEER, the full-time MBA certificate program at Pepperdine’s Graziadio School that teaches socially, ethically and environmentally responsible business strategy.
“The BIG SHFT” series will be available on SHFT.com, the Huffington Post, AOL, and on U.S. Virgin Airlines in-flight entertainment.




