Dean Linda A. Livingstone Named Dean of George Washington School of Business

Dean Linda A. Livingstone (2012)Linda A. Livingstone, Ph.D., Dean and Professor of Management at the Graziadio School of Business and Management, has accepted the position of dean at the George Washington University School of Business in Washington, D.C., and will assume her new duties on August 1, announced Pepperdine University President Andrew K. Benton in a statement.

“For more than 12 years as dean of the Graziadio School of Business and Management, Linda A. Livingstone has committed herself to the growth and development of our students, faculty, and programs, while helping to build Pepperdine’s reputation as one of the leading business schools in the world. Throughout her tenure, Linda has skillfully guided the business school along its quest to advance responsible business practices and develop values-centered leaders,” Dr. Benton said. 

In preparation for Dr. Livingstone’s departure, Dr. David M. Smith, Senior Associate Dean and Associate Professor of Economics, has accepted to serve as interim dean. Pepperdine University will partner with an executive search firm to begin a nationwide search to identify her successor, according to Benton’s statement.

At the Graziadio School, Dean Livingstone championed a $200 million expansion of the business school’s regional campuses, increased the school’s international partnerships to 40 business schools around the world, and led the school to membership in the Globally Responsible Leadership Initiative and as a signatory to the Principles for Responsible Management Education. As dean, she oversaw the hiring of approximately 60 percent of the business school’s faculty.

Under her leadership, the Graziadio school established the E2B (Education to Business) Live Case Program, which partners students with companies to find solutions to strategic issues; launched the Dean’s Executive Leadership Series, a high-profile lecture program that brings to campus leading business innovators; introduced a business plan competition for students seeking to start their own companies; and added new degree programs in management and leadership, applied finance, and global business.

L.A. Benefits From Digital Innovation


Originally published in the Los Angeles Register and Orange County Register.

According to the research firm eMarketer, in 2013 Americans spent more time using digital media than watching television.

Dr. John Mooney

Dr. John Mooney

A recent article in the Economist reported that in 2008 nearly nine-tenths of consumer spending went to physical media items, whereas by 2017 it will comprise a little more than half with digital media consuming the rest. PricewaterhouseCoopers corroborates this increased activity, reporting that revenues for digital media and entertainment will increase approximately 13 percent per year for the next five years.

Not only has the rise in digital innovation transformed the entertainment and technology industries, it is revolutionizing other industries as well.

The adoption of electronic medical records and the increasing use of telemedicine in health care has changed how people communicate with their care provider. The rise in digital technologies is fostering a richer dialogue between physicians and patients and enabling patients to take a greater role in managing their health care decisions.

The retail industry is also experiencing enormous changes driven by digital innovation. In addition to the meteoric rise of “born-digital” retailers such as, traditional retailers are deploying digital technologies to innovate in-store retailing. Bloomingdales, for example, has launched “Me-Ality,” a digital sizing station which takes 10- to 15-second body scans of shoppers, matching their measurements with clothing available in-store and online to recommend brands, styles and sizes that are most likely to fit and be flattering. The Bloomingdales at Santa Monica Place and South Coast Plaza are two of the five locations testing the technology.

Within the Los Angeles region, some industries are adopting digital innovations at a greater pace and geographically some areas are experiencing stronger growth than others. For example, the Cleantech Corridor, a four mile district on the eastern edge of Downtown L.A. which will house the future La Kretz Innovation Campus, recently secured its final round of financing. Plans for the Campus include a 30,000-square-foot home for cleantech demonstration centers, R&D labs and work force training facilities all designed to spur innovation.

Similarly, the Art Center College of Design in Pasadena received donations to double the size of its South Campus, achieving what was planned as Pasadena’s Innovation Corridor. On the West side, investors, startups, entrepreneurs and digital content creators are drawn to Silicon Beach, one of the area’s biggest burgeoning tech scenes that is gaining international recognition as an innovation hub for digital games, social media and mobile application development. A significant digital health care cluster is emerging in south Orange County.

The emergence of these pockets of digital innovation in these industries and locations is an important step in the right direction. Now is the time to significantly advance the City’s digital innovation in all geographic areas and industries.

Mayor Eric Garcetti recently made a significant statement by appointing Peter Marx as the city’s first Chief Innovation Technology Officer. In addition to improving the City’s technological capabilities to make services more efficient, Marx is charged with partnering with businesses in Los Angeles to deploy technology and promote local job creation. Marx’s credentials and leadership will be instrumental in creating a plan to stimulate innovation and create local jobs. Other cities in the greater L.A. area would be wise to link up with Marx as the entire region will benefit from a concerted effort to spur digital innovation.

In addition to support from the Mayor’s office, it is also important that working professionals possess the skills needed to parlay digital technologies into business innovation. This will require a future workforce with “21st Century skills” which include digital literacy and proficiency in using Internet, mobile and social media applications.

I believe that business professionals also need to have higher-level innovation competencies, including a comprehensive mix of business, digital technology and managerial knowledge. In addition to being “digital savvy,” this skill set includes “deep smarts” about effective operational processes, management practices and strategic capabilities, as well as soft skills such as interpersonal communication, conflict resolution, negotiation and change management. The combination of strong managerial skills, digital savvy and effective soft skills will enable professionals to guide the development and deployment of digital innovation to better engage consumers, peers and stakeholders and better enhance the service, product or experience being delivered.

The opportunity is ripe for communities across the greater L.A. area to attract innovative companies and for business professionals to develop the high-level digital innovation skills needed to succeed.

John G. Mooney, PhD, is department chair, associate professor of Information Systems and oversees the Digital Innovation and Information Systems concentration at Pepperdine University’s Graziadio School of Business and Management in Los Angeles.

Over 9 Million Women-Owned Businesses in the U.S. and Counting!


Originally published on Huffington Post.

It’s no surprise that the number of women-owned businesses is growing. Many women are entrepreneurial in nature and while some still enjoy the stability of a corporate job others are destined to be their own boss. In fact, according to a recent report from the National Association of Women Business Owners (NAWBO) and “more women business owners identify themselves as born-entrepreneurs who are in search of the right idea to build a business around.”

Over the past few years, we have seen a rise in “mompreneurs” as an increasing number of mothers desire a career path that allows them to earn an income while maintaining a flexible schedule that meets their families’ needs. For many mothers, starting their own business is the best way to fulfill their professional aspirations without the typical constraints of a corporate job. Continue reading

HUFFINGTON POST: Tips for Women Starting Businesses


bernice.ledbetter.facultyResearch has shown that strong network ties are critical for women entrepreneurs, especially when it comes to accessing capital, writes Pepperdine management professor Bernice Ledbetter, a contributor on Huffington Post. While women are making headway in securing financing, Pitchbook reports that women-founded companies represented 13 percent of Venture Capital deals through the first half of 2013. “Having strategic connections can help women navigate the complex investment environment and secure the financing they need to support their business,” she writes.

Dr. Ledbetter offers advice to women starting businesses. She highlights the importance of building a network, take advantage of numerous organizations dedicated to helping women succeed, and encourage women to find a mentor and then become one.

View Full Article at: Huffington Post


5 Tips for Women Who Want to Advance in Their Careers


Originally published by Huffington Post.

Gender diversity is important in the workforce and armed with the right tools, it is a great time for women to aspire to leadership positions.

Below are five things that women should do if they are looking to advance in their position. This advice will help women overcome the myriad invisible barriers that exist within the corporate world and political system. Continue reading