Pepperdine University Offers Strategic Corporate Social Responsibility Certificate

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Pepperdine University Offers Strategic Corporate Social Responsibility Certificate August 16-17; Former Patagonia CEO Teaches Quadruple Bottom Line Strategy


LOS ANGELES, Calif.—Pepperdine University’s Graziadio School of Business and Management will host a two-day non-degree certificate program on August 16-17, 2012, at its Malibu, CA campus that teaches the complexities of sustainability, eco-entrepreneurship, corporate social responsibility (CSR), and ethics; and how these tie into producing a superior product that generates financial growth. The Certificate in Strategic Corporate Social Responsibility program qualifies for continuing education credit for CPAs and MCLE for attorneys licensed in California. Enroll in the certificate program here.

Developed and led by Dr. Michael Crooke, an assistant professor of strategy and formerly CEO of Patagonia, the Certificate in Strategic Corporate Social Responsibility program goes a step beyond “the triple bottom line” – People, Planet, Profits – and adds a fourth factor to the equation: Product. Delivery of a quality product or service is essential for a sustainable competitive advantage in any business. This quadruple bottom line approach serves as the basis for the MBA-designed SEER model (Certificate in Socially, Environmentally and Ethically Responsible Business Strategy) that Michael Crooke directs for graduate level business students at Pepperdine and the SEER model is foundational for the Certificate in Strategic Corporate Social Responsibility program.

  • Study the SEER philosophy and model, in the context of the challenges and opportunities facing business and society.
  • Gain in depth knowledge of the four macro-values – Corporate Social Responsibility (People), Environmental Stewardship (Planet), Financial Strength (Profits), and Product/Service – illustrating the crux of the SEER philosophy.
  • Evaluate the process of making tough decisions, managing the tensions between the four macro-values.
  • Learn how these function as a system with many areas of overlap and interaction versus operating as stand-alone concepts.

Dr. Michael Crook is one of ten innovators who will be profiled in a new documentary. The documentary, “The Big SHFT: 10 Innovators Changing Our World,” examines trailblazers who are shaping new sustainable businesses and influencing positive change around the world. Directed by award-winning filmmaker Gilly Barnes, the 10-part series is being created by eco-conscious media platform SHFT in conjunction with Ford Motor Company, whose manufacturing innovations forever changed the way that things are made. Watch the trailer:

For more information about the certificate program, visit the webpage here or contact Rachel Williams, director of Executive Education, at (310) 568-5787 or rachel.williams(at)pepperdine.edu.

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