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Monday, Nov 30, 2009Top 7 Graziadio books of 2009 for holiday gift-giving
Posted by dgore
In Pursuit of Elegance: Why the Best Ideas Have Something Missing
By Matthew May
Graziadio School professor Matthew May weaves a lyrical blend of stories and insights about creative ideas and innovative solutions. He examines the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture.
He calls these examples “elegant”, because they have the unique and elusive combination of unusual simplicity and surprising power. Elegance is characterized by four key elements-seduction, subtraction, symmetry, and sustainability. In a compelling, story-driven narrative that sheds light on the need for elegance in design, engineering, art, urban planning, sports, and work, May offers surprising evidence that what’s “not there” often trumps what is.
“In a world where everything keeps getting more complicated and overwhelming, Matthew May shows us that if we start looking for things to take out, things to stop doing, and intelligent shortcuts, we will all be happier, do superior work, and live in a better world,” reviewed Robert I. Sutton, Stanford professor and author of The No Asshole Rule.
The Power to Lead: Lessons in Creating Your Unique Masterpiece
By Gregg Thompson, MSOD ’93, and Bruna Martinuzzi
Bluepoint Leadership president Gregg Thompson and his co-author provide many helpful ideas for unlocking the leadership potential that resides within each of us. This is an incredibly practical, yet also inspiring book which uses the metaphor of painting to guide you through a powerful journey to become the best leader that you can be, by painting your own unique, personal masterpiece.
The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker
By Robert W. Swaim, Ph.D., EMBA ‘76
Peter Drucker is known as the “Father of Modern Management.” A former student, associate and personal friend, Robert W. Swaim, pulls excerpts from Peter Drucker’s numerous works into one single source, summarizing his astute views on strategy and business growth. He also includes some exclusive views Drucker shared with him over their 30-year friendship on strategy and, in particular, on sales and marketing –views which have never been published.
While Drucker was very good at describing what should be done, he often neglected how it should be done. This book uniquely combines Drucker’s theories with practical application by taking his teachings beyond the concepts and providing some application tools and guidelines for ready implementation. The reader will also find that the author has integrated the work of other renowned contributors in the fields of strategy, marketing and innovation to reinforce and build on Drucker’s original work, making his prescribed tactics more relevant for managers and organizations in today’s dynamic environment. (Source: Alina Boey)
Leaving Prisons: Release Your Trapped Value!
By David McCleary, MSOD ‘05
Volume one in The Flawless Leader Papers, David McCleary discusses many aspects of our chosen transformations, the release of our trapped value. Regardless of the situation, there is always a correlating personal transformation that, if actuated, will enable the leader to propel her organization toward the desired state. When that personal change is ignored, the organization follows the leader into a prison of immobility and confinement, and the results are what we all see so often: organizational cultures securely and obliviously stuck in rigidity, lackluster productivity, disunity, and a general inability to live synchronously with their dreams and objectives.
The immovable reality is that if leaders do not effectively change themselves, they will never be able to effect meaningful change in an organization without the organization suffering the diminishing effects that come from the use of immoral and tyrannical force. Authentic and sustainable personal transformation begins with the right conversation centered on the right question. Most of conversations and questions are unfortunately weak and unproductive, and this leads into frozen forests of stagnation.
Find the right questions and the courageous vulnerability to explore those meaningful questions in dialogue, and the path out of destructive prisons of addiction will emerge.
THE Book On… Improving Productivity By Fair Means or Foul
By Dr. Tony Miller and Daniel S. Feiman, MBA ‘86
Daniel Feiman is a contributing editor for the most recent book in the Build It Backwards series. This book offers a fresh, insightful and applicable perspective on how to increase productivity for key individuals, teams and organizations using practical action steps and memorable real-world examples. As managing director of Build It Backwards, Feiman provides management consulting and training services that teach how to create & sustain a successful future by leveraging desired targets, core competencies & world-wide best practices.
Y’s Up!: 85 Tips from the Trenches to Help You Succeed in Today’s No-Guarantees Job Market
By James J. Simon and Nicole D. Simon, MBA ’03
The difference between success and failure in an organization may depend more on perceptions of you than on your actual contributions. So how can you increase your perceived value to your organization, resulting in promotions, salary increases, and job security in uncertain times? Nicole Simon and her husband James provide real-life examples of uncommon common sense tips to increase Gen Y’s chances of success in the no-guarantees job market. What sets this book apart are the authors, both veterans of the corporate wars, and it is based on their personal experiences. The tips cover everything from mastering your expertise to the rules of office gossip, from giving compliments to stifling complaints.
Contemporary Marketing Mix for The Digital Era
By Nik Tehrani, Ph.D., EMBA ’99
Effective marketing is vital for the success of a product, service, or business. With the pervasive and ever-increasing use of the Internet by the target markets, marketers are required to include the Internet in their marketing plan.
Nik Tehrani explains the importance of e-Marketing and presents the relationship of e-Marketing to e-Business. Making intangible products tangible, the methods required to push products, as well as the change of personalized services adapted to the Internet are covered; all in order to help marketers learn what is required by the sellers to sell their products effectively. He expans upon the traditional 4 Ps of marketing strategy to illustrates 11 Ps and how People, Partnership, Productivity, Personalization, Physical Image, Protocol, and Privacy are elements of contemporary marketing. However, to develop a contemporary marketing strategy which includes the virtual world, other components must be examined.
This book additionally includes a comprehensive look at e-Business privacy issues and laws, as well as respect and maintenance of international protocols. For more information about the author, please visit www.niktehrani.com.
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