Pepperdine MBAs selected for California entertainment industry competitive study by State Advisory Committee

The Entertainment and Tourism Advisory Committee for the California Commission for Economic Development (CED) has engaged Dr. Samuel Seaman, Professor of Decision Science, (pictured right) and MBA students at Pepperdine University Graziadio School of Business and Management in a research study determining solutions to grow the state’s entertainment industry in the face of increased national and international competition.

“Dr. Seaman is directing a survey to identify geographical areas in California most appropriate for entertainment projects and incentive opportunities that might increase retention of film production. The committee is very satisfied with the results we have seen thus far from this ongoing research program,” said CED Commissioner Dr. Demos Vardiabasis, Chairman of the Entertainment and Tourism Advisory Committee and a professor of economics at Pepperdine University’s Graziadio School.

Survey results and recommendations are expected to be presented to the committee later this year.

Established by Lt. Governor John Garamendi, the Entertainment and Tourism Advisory Committee is a twelve-member board of senior industry executives appointed to identify key challenges to the industries’ continued growth and offer recommendations for solutions to the CED, which advices Governor Schwarzenegger and the state legislature.

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