Graziadio School Executive Education Director, Mark Allen, Edits New Corporate University Handbook
Great companies put a premium on executive and staff development. Their efforts are consistently rewarded in the form of great products, reduced turnover, high market standing, and stronger bottom-line results. Thousands of companies have solid training programs, but what makes giants like Toyota, Sun Microsystems, Charles Schwab, and Motorola stand head and shoulders above their competition?
These global powerhouses are at the forefront of the growing Corporate University model of professional education. These organizations breed across-the-board excellence through custom-tailored, full-fledged management-development organizations that deliver post-graduate-level learning programs. THE CORPORATE UNIVERSITY HANDBOOK: DESIGNING, MANAGING, AND GROWING A SUCCESSFUL PROGRAM (AMACOM) was edited by Mark Allen, Ph.D., who is the director of executive education at Pepperdine University's Graziadio School of Business and Management. Dr. Allen gives companies of every stripe and size the information they need to begin building a corporate university program, either from the ground up or by leveraging existing development programs into the university model.
Once the domain of large and high profile conglomerates, corporate universities are also becoming standard at small and midsize firms where ongoing knowledge enrichment is indispensable in the quest for superiority. THE CORPORATE UNIVERSITY HANDBOOK offers exclusive contributions from experts at ten corporate universities, academic institutions, and consulting firms, comparing and contrasting different approaches to organization, content, and processes. Imminently practical, THE CORPORATE UNIVERSITY HANDBOOK demystifies the major components of building a program, including how to:
- Fund, structure, and launch a corporate university
- Use financial models to run the university like a business
- Engage and deploy physical and technological resources
- Attract cream-of-the crop faculty from business and academia
- Make the corporate university a strategic partner that advances corporate goals.
The corporate university model represents a major shift in how organizations develop their human capital. Featuring landmark research and proven business practices used by high-profile programs around the world, The Corporate University Handbook is a definitive manual for bringing this new strategic entity to any company.
"Mark Allen has deftly brought together the insights of leading scholars, consultants, and human resources practitioners on one of the most intriguing and fast-growing phenomena in organizations today. If you're looking for the latest trends and global best practices of major corporate learning centers, you'll find them here." John Alexander, President, Center for Creative Leadership.
Mark Allen, Ph.D., is director of executive education at Pepperdine University and a frequent speaker and writer on corporate learning. Previously, he directed executive education programs at USC's Marshall School of Business. Dr. Allen lives in Redondo Beach, California.
