Marketing

Part-Time MBA Concentrations

An MBA concentration in marketing provides the basic concepts, techniques, and tools for developing marketing strategy and marketing programs. MBA graduates will be prepared to help organizations decide which consumer groups to serve and which product and services to produce, and to create appropriate promotional, pricing, and distribution arrangements central to profitably generating growth opportunities.

This preparation is relevant for a variety of career paths, including brand/product management, marketing research, new product development, sales force management, advertising, and management consulting.

Required Courses

Students must take a minimum of 8 units and may substitute up to 4 units of electives with MKTG 671 and GSBM 693 or MKTG 671 and GSBM 694.

Course No.Course TitleUnits
MKTG 680 Global Brand Management 4
MKTG 681 Market Innovation and Commercialization 4
MKTG 682 Marketing Innovation and the Digital Age 4

Elective Course

MKTG 671 Global Marketing 2

Note: MKTG 658 is a prerequisite for the Marketing electives.  MKTG 680 will satisfy the global requirement for the program.  A student may substitute GSBM 693 Global Business Intensive or GSBM 694 Going Global with Graziadio (G3) for up to two units of electives.

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