Part-Time MBA Concentrations

An MBA concentration in marketing provides the basic concepts, techniques, and tools for developing marketing strategy and marketing programs. MBA graduates will be prepared to help organizations decide which consumer groups to serve and which product and services to produce, and to create appropriate promotional, pricing, and distribution arrangements central to profitably generating growth opportunities.

This preparation is relevant for a variety of career paths, including brand/product management, marketing research, new product development, sales force management, advertising, and management consulting.

Required Courses

Course No.Course TitleUnits
MKTG 662 Marketing Communications 2
MKTG 663 Strategic Issues in Marketing 2
MKTG 664 Marketing Consulting: Education to Business 4

Elective Courses

Four units are to be selected from the following courses:

Course No.Course TitleUnits
MKTG 660 Services Marketing 2
MKTG 661 Product Innovation and Management 2
MKTG 665 Marketing Entrepreneurial Ventures 2
MKTG 683 International Marketing Management 4
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