William Robert Smith Jr., PhD, PCM
Professor of Marketing
Phone: (310) 568-2326
- PhD, University of North Carolina
- MBA, University of Arkansas
- BA, University of Arkansas
- BS, University of Arkansas
Dr. Smith is an accomplished educator, former bank president, and principal in international agricultural enterprises. He is particularly interested in international marketing strategy, sales management, and organizational buying behavior. An active and frequently published researcher and writer, Dr. Smith is author of the book Exchange Rates and Prices: The Case of United States Imports. His work also has appeared in such publications as the Journal of Marketing Education and the International Marketing Review.