What is E2B? | Pepperdine University | Graziadio Business School

What is E2B?

Real-World Application for Our MBA Programs

Doreen Shanahan, E2B Program DirectorDoreen Shanahan,
E2B Program Director

Rigorous analysis, fresh perspective and actionable recommendations to move your business forward.

Companies are looking for experienced talent that can provide fresh thinking and insight to address complex business issues. Business students are seeking practical, results-oriented education that provides them with real experience in critical thinking and the opportunity to apply MBA-level business concepts outside the classroom.

Through the Graziadio School’s Education to Business (E2B) Program, your company can connect with tomorrow’s business leaders today to dramatically increase your intellectual resources.

How does E2B work?

In advance of assignment to a class, a faculty expert works directly with leaders in your organization to help define the scope of your business project, including required outcomes. E2B case projects are assigned to relevant MBA courses and led by expert faculty. Your class will be divided into individual teams of MBA candidates who will invest 14 weeks to research, analyze and provide recommendations on your business project. At the end of the trimester, the teams will present a report – both oral and written – to your team of executives.

Program Overview

Working Directly with Executives

After an initial introduction to company executives who present their current business issue in class, students divide into "consulting teams" to research, analyze, and address the assigned company's specific challenge.

14 Weeks of Development

Students stay in contact with executives over a 14-week period, refining, troubleshooting, and honing communication skills. The class culminates with both a written proposal and an oral presentation to the client organization, during which constructive feedback is given to each team by the company executives.

Real-Time Results for Companies

E2B client companies that have implemented student recommendations experience overwhelmingly positive results. As a result, demand to participate has skyrocketed since the program's inception in 2003. For every 10 companies that apply, only one is selected and assigned to a class. Fortune 500 companies who have benefited from E2B student input include Starbucks and Warner Bros.