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Dave McMahon

Dr. Dave McMahon, D.B.A.

Associate Professor of Marketing 

D.B.A., Mississippi State University
M.S., Pepperdine University
M.A., Harding Graduate School B.A., University of North Carolina

Dr. McMahon brings extensive consulting experience at the C-level to the classroom. His engagements have encompassed a wide range of marketing and strategy challenges.

Dr. McMahon’s current research focus is in two areas, human resources logistics and nonprofits’ use of Web sites. He has extensive experience in consulting for companies such as Warner Bros., Baxter, and Coca-Cola. His primary teaching duties are in the Executive MBA program. His current passion is to help nonprofits optimize their use of resources through a more efficient and effective use of the Internet.

Notable Publications: