Meet the Faculty | Part-Time MBA | Graziadio Business School | Pepperdine University

Meet the Faculty

Photo of Otis W. Baskin, PhD

Otis W. Baskin, PhD
Professor of Applied Behavioral Science and Organization Theory & Management Emeritus


  • PhD, University of Texas at Austin
  • MA, University of Houston-University Park
  • BA, Oklahoma Christian University
  • Professional Director Certification, American College of Corporate Directors

Dr. Otis Baskin is a Professor of Management at The Graziadio School where he served as Dean from 1995-2001. During his tenure as dean, The Graziadio School achieved accreditation from AACSB International, became the first business school to co-sponsor the Fortune 500 Forum, added more than $15 million to its endowment, raised $10 million for a new building at Malibu, and was ranked as one of the top 20 Executive MBA schools by both BusinessWeek and US News and World Report. His academic career spans more than 30 years, including deanships at two other universities and work with business schools in 17 countries. Baskin served on temporary assignment as Special Advisor to the President and CEO of AACSB International (2002-2004) where he led efforts to globalize the world's premier business school accreditation organization.

Baskin serves as an advisor to senior management, owners, and boards of directors for public and private organizations in the United States, Asia, Europe, Latin America, and the Middle East. As a member of The Family Business Consulting Group, his primary expertise is in helping business owning families develop plans for leadership succession, strategies for growth, and family ownership/governance structures. 

A frequent speaker to industry and executive groups, Baskin has spoken to many influential organizations including The Conference Board, The Family Business Network (Europe), The Family Firm Institute and The World Knowledge Forum (Korea). He was the host of the nationally syndicated PBS television series on entrepreneurship, "We're In Business."  Baskin was a Visiting Scholar at the University of Oxford for the Hilary Term, 1994 where he lectured and conducted research with multi-generation family-owned businesses in Europe.

Baskin serves as a Director of EMRISE, Corp., an international manufacturer of defense and aerospace electronic components and subsystems and telecommunications equipment where he chairs the Compensation Committee and is a member of the Audit Committee. He is also a member of the Board of Trustees of Hope International University. In addition, he has served on the boards of several non-profits including, The Los Angles Development Corp., Junior Achievement, the Durham Family Foundation and The World Affairs Council.

Dr. Baskin’s scholarly achievements include seven books, in addition to numerous academic articles, and published papers. His most recent book, Effective Leadership in the Family Business with Craig Aronoff, was published by Palgrave Macmillan in 2011.

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